Head of Growth

A growing, founder-led DTC wellness company is seeking a Head of Growth to take ownership of ecommerce growth and customer acquisition across its portfolio. This is a highly accountable leadership role spanning paid acquisition, creative strategy, funnel performance, lifecycle direction, conversion optimization, and management of external growth partners. The company has an established customer base, strong repeat purchase behavior, meaningful recurring revenue, and the infrastructure to support continued growth. The primary opportunity is improving and scaling new customer acquisition while maintaining disciplined contribution economics. The ideal candidate is a hands-on DTC growth operator who has personally scaled acquisition, understands the economics behind profitable growth, and remains close enough to execution to understand why performance is changing. Meta will be the primary acquisition channel and represent the majority of the role's initial paid media focus. What You'll Own Own ecommerce revenue, customer acquisition, and contribution margin across the portfolio Lead Meta strategy and execution, including campaign structure, creative testing, measurement, and scaling Build and manage a disciplined testing roadmap across creative, audiences, offers, landing pages, bundles, pricing, and CRO Develop high-fidelity customer personas using first-party customer and ecommerce data Translate customer insights into actionable creative, landing-page, email, and SMS strategies Own the full ecommerce funnel from initial acquisition through checkout, repeat purchase, and retention Direct creative strategy across static, video, UGC, and performance-driven content Guide email and SMS strategy across segmentation, flows, cross-selling, retention, and revenue per subscriber Evaluate growth opportunities across Google, TikTok, Amazon, and other acquisition channels Manage internal resources and specialized external agency partners Establish clear weekly priorities, deliverables, and accountability across the growth function Own growth reporting and make decisions using CAC, NCPA, MER, AOV, LTV, payback, repeat rate, and contribution margin Help shape the future structure of the company's growth, content, and performance marketing capabilities Rather than inheriting a large traditional growth department, the Head of Growth will direct an established network of internal and external resources supporting: Graphic design Static and video creative UGC CRO, design, and development Email and SMS A portion of the role will involve managing these partners, but the majority of the position should remain focused on growth strategy, customer insights, creative direction, experimentation, and performance decisions. Required Experience 4+ years of DTC or ecommerce growth experience Demonstrated experience personally growing a product or brand to at least $1M annually in Meta-driven revenue Strong creative strategy capabilities, including concept development, creative briefs, testing frameworks, and performance analysis Experience owning the full ecommerce funnel rather than paid media alone Strong command of CAC, NCPA, MER, AOV, LTV, payback, repeat rate, and contribution margin Experience managing agencies, freelancers, and cross-functional resources Hands-on familiarity with platforms such as Shopify, Klaviyo, Meta Ads Manager, Triple Whale, and GA4 Comfortable operating within a lean, founder-led environment Ability to work primarily on Central Time Preferred Background Experience within DTC wellness, supplements, functional consumer products, or other high-growth ecommerce categories is particularly relevant. Additional valuable experience includes: Working within regulated or advertising-restricted consumer categories Building or restructuring a high-velocity creative testing engine Scaling acquisition channels beyond Meta Leveraging large customer databases for cross-selling and new product launches Working within entrepreneurial or founder-led organizations Location This is a fully remote opportunity . Candidates should be able to work effectively with company leadership on Central Time. The search will initially prioritize candidates in the United States and Canada , while remaining open to exceptional talent in other markets. #J-18808-Ljbffr ForceBrands