Vice President, Analytics

Vice President, Analytics

We're a data-obsessed marketing and analytics agency in downtown Orlando, driven by a relentless pursuit of 'more'—for our clients and ourselves. Our people are our differentiator, fostering a unique, award-winning culture that champions disruptive thinking and work-life balance. We're not corporate—we're better, and hopefully, you'll learn why!

MAJOR PURPOSE:

We are seeking a highly experienced and strategic Vice President of Analytics to lead our advanced analytics and media analytics functions. The ideal candidate will have a deep understanding of the media landscape and possess a proven track record of leveraging data to drive business growth. This role requires a leader who can not only manage and mentor a team of analysts but also act as a strategic partner to senior leadership, translating complex data into actionable business insights.

MAJOR RESPONSIBILITIES:

• Strategic Leadership: Develop and execute the company's analytics strategy, aligning with overall business objectives. Champion a data-driven culture throughout the organization.
• Team Management: Lead, mentor, and grow a team of analytics professionals. Foster a collaborative environment and ensure the team is equipped with the necessary skills and resources to succeed.
• Media Analytics: Oversee all aspects of media analytics, including:
• Linear TV, DRTV & Offline: Analyze viewership data, campaign performance, and audience trends.
• CTV & Streaming Audio: Drive insights from streaming platform data, user engagement, and content performance.
• Display, Social, and Search: Optimize digital advertising campaigns through robust analysis of performance metrics, attribution models, and A/B testing.
• Web Analytics & Implementation: Manage and provide strategic direction for web analytics, including user behavior, conversion funnels, and site performance. Oversee team that provide architecture and website implementation support for clients.
• Advanced Analytics & Modeling: Provide strategic oversight and interpretation of Media Mix Model (MMM) outputs. Translate complex MMM findings into clear, actionable business strategies for media planning and budget allocation. Lead the design and analysis of various marketing tests, including A/B testing, multivariate testing, and holdout experiments, to measure the incremental impact of marketing initiatives. Engineering oversight to ensure media data delivery is accurate and useful.
• Cross-Functional Collaboration: Serve as a key partner to senior leadership in Marketing, Media Investment, and Brand, providing data-driven insights to inform strategic decisions.
• Data Governance & Technology: Champion best practices for data governance, quality, and privacy. Stay abreast of new analytics technologies and tools, and recommend investments to enhance our capabilities. Net Conversion has its own propriety data platform, Conversionomics, which the Advanced Analytics team uses daily. It is expected that your team will provide feedback and ideation for features that will support the team's access to insights and accurate data delivery.

Requirements

CANDIDATE SHOULD HAVE:

• Bachelor's degree in a quantitative field such as Statistics, Economics, Computer Science, or a related discipline.
• 12+ years of experience in analytics, with at least 5 years in a leadership role.
• Extensive experience in the media industry with a deep understanding of the media landscape, including OTT, streaming audio, display, social, and search. Offline channels a plus, e.g. OOH, Linear, DRTV.
• Proven experience in overseeing and interpreting Media Mix Model (MMM) output and other advanced analytical techniques.
• Strong background in test design and statistical analysis.
• Expertise in web analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Proficiency with data visualization tools (e.g., Tableau, Looker, Power BI).
• Excellent communication and presentation skills, with the ability to convey complex analytical concepts to non-technical stakeholders.
• Demonstrated ability to lead, mentor, and inspire a high-performing team.

PHYSICAL REQUIREMENTS:

• Periods sitting at a desk and monitoring computer (we have ergonomic sit stand desks).

What does Net Conversion have to offer?! Competitive Salary Paid medical at the base tier for the employee only All the standard medical, dental, vision options Unlimited PTO 60% STD at no cost to the employee 7 weeks Paid Parental leave after 1 years of service Supplemental product options such as critical illness, cancer, hospital, life, and more 4% 401k Match Hybrid work from schedule for those employees in our Orlando or Charlotte office Wellness Initiatives Summer Fridays (office closes at 2pm) Pet Benefits 3 & 5 year anniversary milestone gifts

Net Conversion does not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Net Conversion is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at View email address on click.appcast.io.