Senior Marketing Strategy & Planning Manager

Role Description

As Senior Marketing Strategy & Planning Manager (all genders), you take on a central role in our CRM & Retention Team. You combine strategic thinking with commercial understanding, ensuring that our campaigns are not only well-planned but also measurably successful. You know which levers truly drive growth and take pleasure in turning ideas into concrete results — across the entire customer journey, with a clear focus on our CRM channels: Email, WhatsApp, and SMS.

• Develop a consistent campaign strategy based on business objectives.
• Translate these into a clearly prioritized marketing calendar.
• Ensure all measures are consistently aligned with revenue growth.
• Plan and manage commercial campaigns and events holistically.
• Ensure early alignment between all teams involved.
• Define clear goals, KPIs, and budgets for each campaign.
• Take ownership of operational steering across all involved functions.
• Identify risks early and proactively develop countermeasures.
• Evaluate campaign results against defined KPIs.
• Conduct structured post-mortem analyses.
• Continuously analyze market trends, customer behavior, and competitor activities.
• Create well-founded performance analyses and derive concrete recommendations for action.

Qualifications

• Strong English skills, both written and spoken; German is a great plus.
• Several years of experience in strategic marketing planning and project management, ideally in a DTC or e-commerce environment.
• Proven success in developing and managing campaigns that had a direct impact on revenue and performance.
• Deep understanding of CRM and retention mechanics.
• Experience in developing and optimizing campaigns along the customer lifecycle.
• Commercially minded with the ability to prioritize by impact.
• Structured, analytical, and decisive manner while remaining pragmatic in execution.
• Strong communication skills to lead, challenge, and align diverse stakeholders toward shared goals.

Benefits

• Flexible working hours and smart time tracking.
• One-time €500 allowance to set up your perfect workspace.
• Choice between Mac or Windows for your work setup.
• Monthly €50 Glow Card to spend however you like.
• Learning opportunities through Glowcademy and personal development support.
• 40% off our entire product range.
• 30 vacation days + 1 personal holiday + up to 10 additional unpaid days off.
• Company health insurance reimbursing up to €600 per year for extras.
• €600 contribution toward your pension plan after the probation period.
• Access to discounts and special offers from top brands.
• Glow25 merchandise as a badge of belonging.
• Recognized as a Top Company on Kununu for five consecutive years.
• Options for workouts and wellness retreats through Urban Sports Club or Wellpass.