Senior Account Executive, Local Media

Senior Account Executive, Local Media

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it's consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

As a Senior Account Executive, you will be the primary point person responsible for sales & revenue generating activities for Nielsen products and services to Nielsen's Local Media clients. This includes Local TV Stations, Broadcast Group Owners, Cable Operators, Broadcast Associations, Rep Firms and Consultants across the US.

In this role you will be focused on driving success for your clients by leveraging the full spectrum of Nielsen solutions. You will collaborate with your Nielsen colleagues to provide clients with an expansive array of software systems and customized data solutions targeted to their marketing, analytical, audience & revenue growth objectives. You will provide insights and value-added support to the client's business. Your role is aimed at achieving the highest levels of client satisfaction, while delivering on specific revenue goals

Build trust-based relationships with key contacts at the client, from front-end users to C-suite decision makers; strive to independently build deeper and wider relationships within and across client organization by building a comprehensive understanding of client and marketplace and leveraging prior experience and client service acumen

Construct client presentations with consistent themes & narratives demonstrating Nielsen's commitment to achieve their growth objectives.

Utilize full suite of Nielsen products to help your clients succeed in all aspects of their business including sales, programming, news, promotions, management and research

Through an intimate knowledge of the Local Media industry & your clients' specific business objectives, demonstrate how Nielsen's solutions enhance their market position and drive their revenue growth.

Negotiate & close multi-year agreements with our Local TV clients. Identify client needs, demonstrate Nielsen's value to solve, propose, negotiate & close these contracts with C-level client leaders.

Identify, cultivate, negotiate & close new business opportunities across your client base

Develop and present compelling sales presentations to drive client interest and accelerate the sales cycle

Seek out & develop collaborative internal relationships to satisfy client needs and meet/exceed the revenue results for both the client & Nielsen

Working knowledge of Digital advertising. Ability to articulate and present Nielsen's digital solutions suite and their benefits to measure & monetize Linear TV Streaming, OTT, Addressable & Advanced Advertising platforms.

Coordinate with various support teams (software, data science, product leadership, field, etc.) to solve client questions & ensure high-usage of Nielsen products across the client organization

Collaborate with cross-functional teams including legal, finance, pricing and sales management to develop proposals

Provide accurate and timely sales forecasting updates to management

Qualifications

4 year college degree

Experience in Local Media, television station, rep firm, local cable entity, Nielsen or related company

Proven track record of sales experience & revenue success

Strong Salesforce skills are essential for creation of opportunity pipeline, revenue forecasting and deal tracking.

Demonstrated experience & strong skills with Sales Enablement tools (SalesLoft & LinkedIn Sales Navigator) is required.

Demonstrated proficiency utilizing Nielsen data, products and methodology

Demonstrated ability to cultivate client relationships at all levels within a client organization. Local station researchers & managers, regional managers & C-level client executives.

Technical proficiency in Google Suite & MS Office suite

Demonstrated ability to author proposals and make presentations to station managers & broadcast group executives

Strong negotiating skills

Strong business communication, writing, analytical, presentation and organization skills.

Travel: 40%

The desire and proven ability to work in a team

Additional Information

Enabling your best to power a better media future.

Holistic Rewards: We are committed to an inclusive benefits package that supports our employees and their families. This includes comprehensive health and wellness plans, a 401(k) with a Nielsen company match, and a generous paid time off policy. Depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility.

Compensation Transparency: The posted base salary range is a reasonable estimate that may be adjusted based on the final work location of the selected employee. Individual pay within the range is determined by factors such as experience, training, geography, certifications, and business needs. Beyond base salary, this role may be eligible for bonuses, equity, or other incentives.

Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.