Sales Manager

Job Description

Company: Leaf Solution

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Reports To: VP of Sales

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Position Type: Full-Time

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Direct Reports: No direct reports currently, with potential to expand based on business needs

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Territory: Designated multi-state selling territory; travel required

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Position Overview\n

The Leaf Solution Sales Manager is a hybrid sales leadership and field sales position responsible for managing a designated selling territory while also leading, coaching, and developing members of the Leaf Solution sales team.

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This individual will lead by example — actively developing business, supporting existing customers, prospecting for new opportunities, and spending meaningful time in the market. At the same time, the Sales Manager will ensure assigned sales team members are executing against company expectations, sales goals, activity standards, and strategic initiatives.

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Leaf Solution's success depends heavily on field-level product knowledge and contractor engagement, this position requires strong jobsite knowledge and an understanding of installation practices. Experience with gutter protection is strongly preferred; experience with roofing, siding, gutters, or other exterior building products will also be considered.

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The ideal candidate is a hands-on sales leader who is equally comfortable working with a contractor on a jobsite, presenting to a distributor, developing new business, and coaching a salesperson on improving territory performance.

Key ResponsibilitiesSales Territory Management\n

•    Own and manage a designated Leaf Solution sales territory with responsibility for achieving established sales, unit, margin, and growth objectives.

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•    Develop and execute a territory sales plan focused on existing customer growth, new account development, and market expansion.

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•    Maintain consistent in-market activity through customer visits, prospecting, cold calling, jobsite visits, product demonstrations, training, and industry events.

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•    Build strong relationships with distributors, contractors, installers, and other key decision-makers.

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•    Identify underperforming accounts, zero-sales opportunities, competitive threats, and areas for additional market penetration.

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•    Maintain an active pipeline of qualified prospects and new business opportunities.

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•    Manage territory activity, travel, customer follow-up, and reporting in accordance with company expectations.

Sales Leadership & Accountability\n

•    Directly manage at least one sales employee, with the ability to assume responsibility for additional team members as the organization grows or business needs change.

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•    Coach and mentor sales team members on territory development, prospecting, account management, product knowledge, and field execution.

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•    Establish clear expectations and hold team members accountable to company-defined sales metrics, activity standards, reporting requirements, and performance goals.

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•    Regularly review individual territory performance, including sales, units, customer activity, new account development, pipeline, and performance versus budget and prior year.

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•    Work with team members to identify performance gaps and develop specific action plans to improve results.

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•    Conduct regular one-on-one meetings, field ride-alongs, territory reviews, and performance discussions.

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•    Assist the VP of Sales with implementing company sales strategies, programs, pricing initiatives, promotions, and market-development priorities.

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•    Help create a sales culture centered on accountability, urgency, teamwork, customer relationships, and measurable results.

Installation, Training & Field Support\n

•    Serve as a knowledgeable field resource regarding Leaf Solution products, installation practices, and jobsite applications.

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•    Provide hands-on installation training to distributors, contractors, installers, and sales team members.

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•    Conduct jobsite visits to demonstrate proper installation methods and reinforce product and installation best practices.

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•    Deliver product demonstrations, technical presentations, and contractor training in the field.

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•    Support the development and execution of contractor training and certification initiatives.

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•    Participate in warranty inspections, installation evaluations, and issue resolution when necessary.

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•    Help sales team members become more confident discussing installation techniques, applications, and product advantages with customers.

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•    Provide feedback to leadership and internal teams regarding product performance, installation challenges, competitive activity, and market opportunities.

Market & Competitive Development\n

•    Maintain a strong working knowledge of competitive gutter protection products, pricing, installation methods, and market positioning.

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•    Identify competitive conversions and develop strategies for replacing competitive products within distributor and contractor accounts.

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•    Monitor local and regional market conditions and communicate meaningful trends and opportunities to the VP of Sales.

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•    Support new product introductions and help drive adoption through field demonstrations, training, and customer engagement.

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•    Serve as a connection between the field sales organization and internal operations, customer service, marketing, and leadership teams.

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Qualifications\n

•    Proven sales experience, preferably within gutter protection, gutters, roofing, siding, exterior building products, building materials, or a related industry.

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•    Hands-on installation or significant jobsite experience strongly preferred.

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•    Strong understanding of contractor selling environments and jobsite practices.

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•    Previous sales management, team leadership, coaching, or mentoring experience preferred.

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•    Demonstrated ability to manage both individual sales responsibilities and leadership responsibilities simultaneously.

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•    Strong leadership skills with the ability to establish expectations and hold employees accountable for results.

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•    Excellent interpersonal, presentation, training, and communication skills.

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•    Ability to communicate effectively with contractors, installation crews, distributor personnel, sales professionals, and senior leadership.

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•    Bilingual capabilities preferred but not required.

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•    Strong organizational and territory-management skills.

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•    Self-motivated and comfortable working independently in a field-based environment.

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•    Ability and willingness to travel extensively throughout an assigned multi-state territory and support team members in other markets when required.

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•    Valid driver's license required.

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Key Measures of Success\n

Performance in this position will be evaluated across both individual territory performance and sales leadership effectiveness, including:

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•    Achievement of territory sales, unit, margin, and growth objectives

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•    New account development and customer retention

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•    Growth within existing customer accounts

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•    Prospecting and field activity

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•    Sales pipeline development and conversion

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•    Team performance against budget and company objectives

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•    Sales team compliance with established activity and reporting expectations

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•    Development and improvement of assigned sales representatives

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•    Contractor and distributor training activity

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•    Product conversions and competitive wins

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•    Quality and consistency of jobsite and field support

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•    Execution of company sales initiatives and strategic priorities

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Role Expectations\n

The Leaf Solution Sales Manager is expected to be a working sales manager, not solely an administrative manager. The individual will maintain direct responsibility for producing sales within an assigned territory while simultaneously developing and holding accountable the salespeople assigned to them.

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Success in this role requires a strong field presence. The Sales Manager should be willing and able to work alongside sales representatives, contractors, installers, and customers in the market and on jobsites. The position requires someone who can demonstrate the behaviors expected from the sales team rather than simply managing those behaviors from a distance.

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As Leaf Solution continues to grow, the scope of leadership responsibility may expand to include additional sales representatives, territories, or market-development responsibilities based on the needs of the business.