Head of Product Marketing

Role Description

SUBSCRIBE is a small but growing team, and this is a leadership role with real ownership. You won't inherit a playbook; you'll write it. As Head of Product Marketing, reporting into the Head of Product, you'll sit at the intersection of product, revenue, and market strategy, shaping how SUBSCRIBE wins in a complex, relationship-driven industry.

• Set strategy. Connect product, market, positioning, and revenue strategy into a unified go-to-market plan. This is not just about messaging. Own the narrative that drives pipeline, expansion, and competitive differentiation.
• Know the customer. Build deep fluency in buyer personas, pain points, use cases, and objections. Understand how decisions get made across a long B2B buying cycle, from allocator to compliance to operations, and use that knowledge to shape messaging, content, and sales engagement.
• Drive positioning and differentiation. Turn complex products into clear, compelling value propositions. Define why SUBSCRIBE wins, against which alternatives, and for whom. Then arm every customer-facing team with the language and proof points to execute on that story.
• Lead GTM execution. Own product launches, sales enablement, adoption programs, and cross-functional alignment across product, sales, and marketing. Build the operating cadences and launch playbooks that move SUBSCRIBE from announcement to revenue impact.
• Leverage AI to move faster and scale output. Use AI tools to accelerate content creation, demo production, and research, not as a shortcut, but as a force multiplier. Understand how AI is reshaping buyer behavior and how evolving social and distribution algorithms are changing how product marketing reaches and influences buyers.
• Build the function. As an early marketing leader, you'll help define how product marketing operates at SUBSCRIBE: what gets measured, how we communicate to market, and how we scale the team over time.
• Drive outcomes, not activity. Define success metrics, build dashboards, and connect product marketing work directly to pipeline, win rates, adoption, and retention.

Qualifications

• 7+ years in product marketing or GTM strategy for B2B SaaS, with at least 2 years in a senior or lead role. Track record of influencing pipeline, improving win rates, or accelerating adoption, not just producing content.
• Deep understanding of the B2B buying cycle, including how complex, multi-stakeholder deals progress across long sales cycles. You've built personas, mapped customer journeys, and used that intelligence to shape positioning and sales plays, not just to populate a slide deck.
• Proven positioning and messaging chops. You can take a complex, technical product and turn it into a story that resonates with buyers across website copy, sales decks, one-pagers, demos, and competitive battlecards.
• Strong GTM execution instincts. You've led product launches end-to-end, not just written the press release, but coordinated across product, sales, and marketing to drive adoption and revenue outcomes. You know what a good launch looks like and how to hold a team accountable to it.
• AI-native working style. You actively use AI tools to accelerate research, draft content, build demos, and scale output. You're curious about how AI is changing buyer behavior and reshaping distribution and social algorithms for B2B marketing.
• Cross-functional leadership. You can align product, sales, and marketing around a shared narrative and strategy, and communicate crisply with executives using metrics, trade-offs, and clear recommendations. You influence without authority and build credibility by delivering.
• Bias toward action and outcomes. You move with urgency, operate with discipline, and hold yourself accountable to metrics that matter, not vanity metrics or activity counts.
• Comfort with complexity. Alternative investments is a nuanced, compliance-heavy industry. You don't need a finance background, but you need to be the kind of marketer who goes deep and can earn the trust of sophisticated buyers by demonstrating genuine understanding of their world.
• Attention to detail, without losing sight of the big picture. Great product marketing lives at both levels simultaneously.
• Experience with modern marketing tools (HubSpot, Marketo, Salesforce, or similar) for campaign execution, lead tracking, and pipeline visibility.
• Familiarity with alternative investments, fintech, or financial services is a strong plus (not required).