Influencer Marketing Professionals: Interview on Creator Discovery Workflows

Role Description

We're running a paid study on the specific workflows used to discover and select content creators for marketing campaigns. Getting a clear picture of how professionals evaluate influencers helps us understand the current landscape of creator marketing. This research feeds directly into improving the tools and processes available to marketing teams.

You will join a remote video call to walk us through your typical process for finding marketing campaign creators. We will ask you to describe the software tools you currently use and how you evaluate potential influencer partnerships. You will also screen-share some of your typical discovery workflows so we can see your process in action. Finally, we will gather your feedback on the biggest bottlenecks in creator selection.

Qualifications

• Marketing professional at a brand or agency
• Direct involvement in discovering and selecting content creators for campaigns
• Familiar with using software tools for influencer evaluation
• Comfortable discussing your day-to-day marketing workflows in detail

Requirements

• Join a remote video interview to discuss your creator discovery process
• Walk us through the specific tools and platforms you use to evaluate influencers
• Describe the metrics and criteria you use to select creators for campaigns
• Demonstrate your typical workflow for managing influencer partnerships

Benefits

• $250 one-time compensation

Company Description

Terac is building the world's largest pool of vetted human experts for AI. Researchers, AI labs, and product teams use Terac to recruit, screen, and pay study participants across industries, languages, and skill sets.

Learn more at terac.com or on YouTube at @jointerac .