Senior Manager, External Communications

Role Description

The Senior Manager, External Communications serves as a strategic lead for YPO’s external communications, defining how the organization shows up across digital platforms and key global moments. This role is responsible for shaping YPO’s external narrative, anchoring that narrative through YPO.org, and driving its amplification across social media and other digital channels. Working cross-functionally, this individual ensures YPO’s thought leadership, member insights and brand positioning are translated into cohesive, high-impact external visibility. This is a senior individual contributor role requiring strong strategic thinking, editorial judgment and the ability to influence across a complex, global organization.

Qualifications

• 8–12 years working in external communications, digital strategy, content strategy or related fields.
• Proven ability to shape and elevate brand or thought leadership narratives in a complex or global organization.
• Strong track record of developing integrated, multi-channel strategies that drive visibility and engagement.
• Experience partnering with and presenting to senior leaders and cross-functional teams, with strong presentation skills and the ability to translate priorities into external communications.
• Exposure to high-profile events, campaigns or real-time content environments preferred.
• Familiarity with digital platforms, content ecosystems and evolving audience behaviors.

Requirements

• Strong strategic thinking with the ability to translate ideas into clear, actionable direction.
• Exceptional storytelling and editorial judgment, with a sharp instinct for what resonates externally.
• Deep understanding of digital ecosystems, content strategy and audience behavior across platforms.
• Ability to connect narrative, channel and audience into cohesive, high-impact execution.
• Confident influencer who can align stakeholders and drive decisions in a complex, global environment.
• High level of judgment and discretion when operating in visible, fast-moving or sensitive situations.
• Comfortable operating in evolving environments, bringing structure, clarity and direction to complex challenges.
• Analytical mindset with the ability to interpret performance data and translate insights into strategy.
• Working knowledge of content management systems (e.g., WordPress), with the ability to make content updates and manage basic page changes as needed.
• Working knowledge of SEO, website performance and digital best practices, with the ability to provide informed recommendations and guide content strategy in partnership with relevant teams.

Benefits

• Ability to work flexible and/or extended hours as needed to accommodate members and team members in multiple time zones.
• Willingness and ability to travel, domestically and internationally, without restrictions, approximately 20-25% per year.
• This is a 1-year contract engagement with the possibility to renew or convert to an FTE role.

Company Description

YPO is an Equal Opportunity Employer. YPO takes pride in supporting a diverse workforce and demonstrates this through its policies and practices. YPO does not discriminate in recruiting, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.