SMERF Sales Manager

Job Title: Sales Manager

Department: Sales

Supervisor: Director of Sales

Summary 

The Hotel Sales Manager leads the sales efforts to grow revenue through room bookings, group reservations, and event space sales. This role is pivotal in identifying new business opportunities, nurturing client relationships, and coordinating with internal departments to ensure seamless guest experiences. 

Essential Duties and Responsibilities include the following. Other duties may be assigned. 

• Revenue Generation: Develop and execute strategic sales plans to increase hotel occupancy and event bookings. 

• Client Acquisition & Retention: Identify new markets, build relationships with corporate clients, travel agents, and event planners. 

• Contract Negotiation: Prepare proposals, negotiate terms, and finalize contracts for group reservations, conferences, and special events. 

• Team Collaboration: Work closely with revenue management, marketing, and operations to align sales strategies and ensure service delivery. 

• Sales Reporting: Monitor performance metrics, analyze trends, and report on sales activities to hotel leadership. 

• Market Analysis: Stay informed on industry trends, competitor offerings, and customer preferences to refine sales tactics. 

Supervisory Responsibilities

This job has no supervisory responsibilities. 

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

Education and/or Experience

Bachelor's degree from four-year college or university preferred; or two years related experience and/or training in a hotel / resort sales environment; or equivalent combination of education and experience. 

Physical Demands 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

While performing the duties of this Job, the employee is occasionally required to stand; walk and sit. The employee must occasionally lift and/or move up to 25 pounds.