Social Media & Digital Marketing Specialist

Great news! Schillings is currently looking for a Social Media & Digital Marketing Specialist at our Saint John, IN location. They are responsible for growing and maintaining Schillings' online presence through social media content, short-form video, and paid digital advertising. This role manages day-to-day content across Facebook, Instagram, TikTok, YouTube, and Google Business; creates video and photo content that highlights products, services, company culture, hiring needs, events, and promotions; and works closely with the Marketing Director, Marketing Coordinator, Graphic Designers, Sales, HR, and other departments to keep content accurate, engaging, and on-brand. The ideal candidate is creative, trend-aware, organized, comfortable working in a fast-moving small-team environment, and able to balance polished brand standards with timely social media content. A strong portfolio or examples of social content, video work, paid ads, or campaign results are required. Key Responsibilities: Plan, create, schedule, and publish social media content for Facebook, Instagram, TikTok, YouTube, and Google Business. Maintain a consistent content calendar that includes product highlights, new stock, services, events, employee spotlights, company culture, promotions, hiring needs, and timely trends. Create and repurpose short-form videos for Instagram Reels and Stories, Facebook Reels and Stories, YouTube Shorts, TikTok, and paid ad placements. Film, edit, caption, export, and organize social media videos in the proper formats and aspect ratios for each platform. Monitor comments, messages, tags, reviews, and customer interactions; respond or route items to the appropriate team member as needed. Research social media trends, especially trends that can be adapted for local/small businesses and building materials/home improvement audiences. Build, launch, monitor, and optimize paid digital campaigns on Meta platforms and Google, including campaigns for sales, events, hiring, product spotlights, and brand awareness. Track performance metrics such as reach, engagement, clicks, video views, leads, and campaign results; share takeaways and recommendations with the marketing team. Collaborate with graphic designers to create branded static posts, ad graphics, thumbnails, story assets, video overlays, and other supporting visuals. Work with the Sales team and other departments to capture accurate product knowledge, showroom features, customer-facing services, employee stories, and event content. Assist with marketing event preparation and coverage, including contractor events, employee events, promotions, photo/video coverage, signage support, and social media posting. Support other marketing department tasks as needed, including content organization, website or intranet support, email/social campaign support, proofing, and general team projects. Follow Schillings brand standards, approval processes, and internal communication expectations. Required Skills and Qualifications: Hands-on experience creating social media content for business, brand, nonprofit, personal brand, school, freelance, or professional accounts. Strong short-form video creation skills, including filming, editing, pacing, captions, transitions, audio selection, and platform-specific formatting. Portfolio or examples of work required. Examples may include social posts, Reels, TikToks, YouTube Shorts, paid ads, campaign work, photography, video edits, or content calendars. Working knowledge of Facebook, Instagram, TikTok, YouTube, and Google Business Profile best practices. Ability to write clear, engaging captions and adapt tone for promotional, informative, employee-focused, and trend-based content. Familiarity with paid digital advertising, especially Meta Ads and Google Ads, or a strong willingness and ability to learn quickly. Ability to collaborate with designers, salespeople, managers, HR, and other departments while keeping projects organized and moving forward. Strong attention to detail, proofreading ability, and judgment around brand consistency, accuracy, and appropriateness of trends. Ability to manage multiple deadlines, shift priorities, take feedback, and help with a variety of marketing tasks in a small-team environment. Software and Technical Skills: Preferred: Adobe Premiere Pro for video editing. Preferred: Familiarity with Adobe Photoshop for photo editing and simple graphics support. Helpful: Adobe Illustrator familiarity for working with brand assets, graphics, templates, and designer-provided files. Strong plus: Adobe After Effects for motion graphics, animated text, and more advanced video effects. Acceptable alternative: Excellent mobile-first video creation skills using apps such as CapCut or similar tools, provided the candidate has strong portfolio examples. Helpful: Experience with scheduling tools, social media analytics, Google Business Profile, Meta Business Suite/Ads Manager, Google Ads, YouTube Studio, Canva, and basic spreadsheet tracking. Education and Experience: Degree in marketing, communications, digital media, graphic design, advertising, video production, or a related field is a plus but not required. Equivalent experience, freelance work, internships, self-directed content creation, or a strong portfolio may be considered in place of a degree. Experience with small-business, retail, construction, building materials, home improvement, local service, or event-based marketing is a plus. Portfolio Requirement: Applicants should provide a portfolio, links, or work samples that demonstrate social media content creation and video editing ability. Strong examples may include short-form videos, before-and-after edits, paid ad creative, content calendars, campaign results, branded posts, photography, YouTube Shorts, TikToks, Instagram Reels, or mobile-edited videos. Success in This Role Looks Like: Schillings has a consistent, active, and polished presence across priority social platforms. Videos are planned weekly, produced efficiently, and repurposed appropriately across Reels, Stories, Shorts, and TikTok. Paid campaigns are launched on time, monitored, and adjusted based on performance. Content reflects Schillings products, services, locations, employees, culture, and brand standards accurately. The marketing team receives reliable support during events, promotions, and high-priority projects. The role brings fresh ideas while using sound judgment about what fits the Schillings brand. Physical and Work Environment Notes: This role may involve visiting showrooms, lumber yards, events, and multiple company locations to capture content. Some event support may require standing, light lifting, setup assistance, or occasional schedule flexibility. This position requires collaboration in an office/team environment and regular communication with employees across departments. Benefits: Competitive pay Boot reimbursement Medical, Dental, Vision Life insurance & short-term disability 401k with profit sharing PTO & paid holidays Sponsored lunch events Company discounts MISSION - Give our customers what they want, on time and error-free Schillings provides equal employment opportunity to all individuals regardless of their race, color, religion, national origin, ancestry, military status, unfavorable discharge from military status, sex, marital status, disability, order of protection status, age, sexual orientation, pregnancy, or any other characteristics protected by federal, state, or local laws. Schillings is a drug-free workplace. #J-18808-Ljbffr