Marketing Manager

The Marketing Manager is a member of the Racing Force Group Marketing organization. Marketing strategy, annual planning, objectives, prioritization, and performance evaluation are led by the Group Marketing Strategy and Growth Director. The role works closely with the CEO, Racing Force USA, as the primary business leadership contact to ensure alignment between regional business objectives and Group marketing priorities. The Marketing Manager leads and executes the marketing function for Racing Force USA across the Americas, owning the regional annual marketing plan, race and event activation, social media channels, communications, and demand generation for all Racing Force Group brands including Bell Racing, OMP, Zeronoise, HPS, and Racing Spirit. The role combines strategic regional leadership with hands‑on operational delivery as a fully integrated member of the Group Marketing team. Primary Duties Performed Develop, own, and deliver the RFU and Americas Annual Marketing Plan, integrating brand, product, sponsorship, and motorsports activation priorities across all Racing Force Group brands, fully aligned with Group Marketing strategy. Lead regional product launch planning and execution for all Racing Force Group brands in the Americas, including positioning, messaging, dealer communications, sales enablement materials, launch campaigns, and performance measurement. Develop actionable market intelligence through dealer feedback, customer insights, competitive analysis, and motorsports industry research, translating findings into product, brand, and campaign recommendations. Lead Americas communications, including communications strategy, press releases, public relations, and relationships with US trade and consumer motorsports media. Take full ownership of Racing Force Group US social media channels, including but not limited to @bellracingus and @ompracingus. Act as a key contributor to global social accounts including @bellracinghq and @ompracing. Lead content planning, production, posting, and community management for the region. Steward all Racing Force Group brands in the region in line with the central brand framework and brand guidelines. Identify and resolve brand consistency issues across content, packaging, retail, and digital touchpoints. Plan, brief, and manage multi‑channel marketing campaigns across digital, social, print, dealer programs, and event channels, ensuring brand consistency and accountability for return on investment. Develop and execute demand generation programs that support dealer growth, customer acquisition, lead generation, and customer retention objectives across the Americas. Support digital commerce initiatives through merchandising, campaign development, traffic generation, and performance analysis, in coordination with the Group external digital commerce consulting partner. Develop dealer and distributor support content and programs for the Americas, including sales collateral, in‑store displays, training materials, and co‑marketing assets. Lead end‑to‑end planning and execution of race and event activation across the Americas, including but not limited to the Indy 500 and other races of strategic importance. Activation scope includes booth, on‑site photography and videography, social amplification, promotional materials, and customer experience. Own Racing Force USA trade show presence including PRI Show, Sandsports Expo, Off Road Expo, and other motorsports and aftermarket expos in the Americas. Manage end‑to‑end logistics, booth design, content production, vendor coordination, and post‑show reporting. Plan and deliver event marketing and activation for HPS (High Protection Systems) events held in the Americas, in coordination with HPS commercial leadership. Work with the RFU Motorsports team to support sponsorship activation programs in the Americas and evaluate their effectiveness against agreed brand and commercial objectives. Manage external partners including creative agencies, photographers, videographers, printers, public relations agencies, and digital partners. Negotiate scopes, manage timelines, and ensure quality of delivery. Manage and report on the Americas marketing budget, ensuring effective allocation of resources, return on investment tracking, and compliance with Group authority limits. Analyze marketing performance across all channels and events. Produce regular reports and insight summaries for Racing Force USA leadership and the Group Marketing function. Translate data into recommendations for the next planning cycle. Operate as a fully integrated member of the Group Marketing team. Partner closely with the RFU Commercial team, the primary regional business stakeholder for the success of this role. Coordinate equally with RFU Motorsports, R&D, Technical, and Finance functions across RFU and the wider Racing Force Group to ensure marketing strategies are aligned with business goals. Perform work in a safe manner and in compliance with both internal policies and procedures and regulatory guidelines. Perform assignments and duties related to the field of competence as may be directed from time to time by the needs of the business. Key Accountabilities Develop and deliver the Americas regional marketing strategy and annual plan in alignment with Group Marketing. Lead regional product launch planning, go‑to‑market execution, and post‑launch measurement. Drive demand generation, dealer growth, customer acquisition, and customer retention across the Americas. Maintain brand consistency and stewardship for all Racing Force Group brands in the region. Generate actionable market intelligence from dealer, customer, competitor, and motorsports industry sources. Deliver agreed key performance indicators across brand awareness, audience growth, engagement, dealer sell‑through, demand generation, and event return on investment. Contacts Internal: Group Marketing Strategy and Growth Director, RFG (line manager) Group Marketing team, RFG CEO, Racing Force USA (business leadership contact) RFU Commercial team (key regional business stakeholder) RFU Motorsports team R&D and Technical departments Graphics and Creative department External: United States and Americas media outlets across motorsports trade and consumer titles Dealers and distributors across the Americas Trade show and expo organizers including PRI, Sandsports, Off Road Expo, and others Sponsored race teams, drivers, and athletes operating in the region Creative agencies, photographers, videographers, printers, and public relations partners HPS commercial partners and event organizers in the Americas Independence of Operation Autonomy of work initiation against agreed Americas annual plans, fully aligned with Group Marketing strategy and priorities. General supervision, coaching, and performance evaluation by the Group Marketing Strategy and Growth Director, with regular business alignment with the CEO, Racing Force USA. Act promptly within established procedures and work independently, guided by overall Company policies and objectives. Independence of Operations Autonomy of work initiation against agreed Americas annual plans, fully aligned with Group Marketing strategy and priorities. General supervision, coaching, and performance evaluation by the Group Marketing Strategy and Growth Director, with regular business alignment with the CEO, Racing Force USA. Act promptly within established procedures and work independently, guided by overall Company policies and objectives. Responsibility for generation and management of income, assets, and expenditure As per schedule of authority limits. Manage and control the Americas marketing budget within agreed limits, ensuring return on investment accountability and reporting. Qualifications and Experience Required Bachelor’s degree in marketing, communications, or a related field. Minimum of 5 years of experience in marketing management or a comparable role, with measurable delivery in product launches, event activation, communications, and digital marketing. Demonstrable experience leading end‑to‑end marketing campaigns, race and event activation, demand generation, and social media management. Knowledge of the United States motorsports industry and the Americas market is strongly preferred. Established media and industry relationships are an advantage. Strong understanding of marketing principles including brand management, public relations, digital marketing, content marketing, demand generation, and analytics. Excellent communication and project management skills in English. Working knowledge of Spanish is preferred for Latin America coverage. Proven budget management experience and commercial awareness. Strong analytical skills with the ability to interpret data and make data‑driven decisions. Willingness to travel approximately 20 to 30 percent for races, expos, and brand events. Proficient in Microsoft Office applications including Word, Excel, PowerPoint, and Outlook, plus content management systems and major social media management tools. Tact, persuasion, and negotiation skills when dealing with internal and external stakeholders. Problem solving and decision-making abilities. 401(k) matching Disability insurance Flexible spending account Health insurance Life insurance Paid time off Vision insurance About Racing Force Group Racing Force is a leader in motorsport safety, providing the most advanced and comprehensive range of protection and performance products used worldwide by top professionals, race teams and car manufacturers, as well as amateurs. The Group is present on three continents, with main headquarters in Ronco Scrivia (Italy), Sakhir (Kingdom of Bahrain) and Mooresville (United States). Through its brands OMP, Bell Racing, Zeronoise, and Racing Spirit, Racing Force Group contributes to several victories and titles in car and kart racing each year. #J-18808-Ljbffr