New Business Development Lead, Sales

Role: New Business Development Lead, Sales

Location: New York City (LIC Office)

Reports to: Director of Sales & Marketing

Comp Range: $100,000 - $130,000 per year

We are looking for an exceptionally sharp, commercially driven sales leader with proven beauty retail expertise and a track record of landing and expanding major accounts. You will own three critical priorities: landing new key accounts, building and scaling Manic Panic's international client base, and deepening relationships and market share within our current key accounts.

This is a hunter role for someone who understands the beauty industry inside-out, navigates executive-level relationships effortlessly, and thrives on prospecting, pipeline-building, and closing high-stakes deals.

Core Responsibilities

New Business Development

• Land Ulta Beauty: Execute a comprehensive, multi-stakeholder pursuit strategy targeting Ulta's category management, sourcing, and executive leadership. Navigate their buying process, build proof of concept, and close a partnership that positions Manic Panic for category expansion.

• Build International Pipeline: Identify, qualify, and close net-new distribution partners across key international markets (EU, APAC, LATAM). Manage the full lifecycle—from initial outreach through territory mapping, negotiation, and enablement.

• Execute Prospecting: Drive cold outreach, social selling, trade shows, and industry events to surface and pursue high-potential opportunities in retail, professional, and distributor channels.

• Build and Maintain Pipeline: Track deal health, conversion metrics, and activity cadence in CRM. Deliver weekly pipeline reviews and accurate sales forecasting.

Account Development & Growth

• Deepen Key Account Relationships: Serve as the strategic point of contact for assigned major accounts. Conduct quarterly business reviews with buyers, planners, and category managers to assess performance, surface risks, and unlock growth.

• Identify Expansion Opportunities: Uncover and execute upsells, cross-sells, shelf expansion, and new product placements within existing accounts. Present data-driven strategies for increasing market share and velocity.

• Cross-Functional Alignment: Coordinate with Marketing, Supply Chain, Product, and Operations on launches, seasonal programs, promotions, and fulfillment to ensure seamless execution.

Sales Excellence

• Present Compellingly: Deliver tailored pitches and presentations to buyers, distributors, retail leaders, and international partners. Translate Manic Panic's brand story, product innovation, and market opportunity into results.

• Negotiate and Close: Structure terms, promotional programs, and long-term partnerships that drive mutual value. Own the negotiation from proposal to signature.

Required Qualifications

• 7–12+ years of sales or new business development in beauty, personal care, or beauty-adjacent consumer brands

• Demonstrated success landing and managing major national retail accounts (Ulta, Sephora, Sally Beauty, Walmart, Target, or equivalent)

• Proven international sales experience or successful expansion into new geographic markets

• Track record of exceeding multimillion-dollar revenue targets and closing net-new business

• Exceptional presentation, negotiation, and executive-level relationship-building skills

• Strong business acumen—comfortable analyzing data, forecasting, and building strategy

• Must be based in the New York City metro area

• CRM proficiency and comfort with sales tools (Salesforce, HubSpot, or similar)

Who You Are

• A beauty industry insider who understands the category, the competitive landscape, and how major retail partners evaluate and buy from suppliers

• A natural hunter: energized by prospecting, pipeline-building, cold outreach, and closing deals

• A relationship builder who forges trust with C-suite executives, merchandisers, and international partners and navigates complex organizations with grace

• A strategic thinker who sees the macro opportunity and can articulate why Manic Panic's brand, values, and product are compelling to a specific buyer

• Passionate about alternative, expressive beauty and the Manic Panic lifestyle; you genuinely connect with our community and cultural mission

• Comfortable thriving in a fast-paced, creative environment with founders who are hands-on and mission-driven

Compensation & Benefits

• Competitive base salary + performance-based commission structure

• Comprehensive health, dental, and vision coverage

• Paid time off and holidays

• Brand product allowance and discount

• Domestic and international travel opportunities

About Manic Panic

Manic Panic is the original, iconic creator of vivid and expressive hair color. For nearly five decades, we have defined alternative beauty culture through bold creativity, cruelty-free products, and a lifestyle rooted in self-expression. Today, Manic Panic is a global brand sold in 40+ countries and is expanding rapidly across retail, professional, and international markets. We are looking for a sales leader who understands that Manic Panic is not just a product—it is a cultural movement.

Manic Panic is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.