Principal Offline Acquisition Marketing

Role Description

As the Principal Offline Acquisition Marketing at Ethos, you will own and be accountable for all performance management, budget, and tools for 1-2 dedicated channels within the offline marketing program – including but not limited to Radio, Podcasts, or Direct Mail. While also having the opportunity to support other emerging marketing initiatives.

Ethos is destined for big things and we are betting that you will take the initiative and contribute to our success! As Ethos is a fast-growing startup, you will work closely with colleagues across multiple teams and senior management.

Duties and Responsibilities:

• Own both strategy and execution to drive marketing performance in line with budget and goals.
• Track performance on a weekly and monthly basis and make adjustments to improve target KPIs.
• Partner with internal teams (e.g. Creative, Analytics, MarTech, Product, Finance) to effectively drive all aspects of the channels you manage.
• Manage external agencies in executing media buys, negotiations, contracts, and reconciliations.
• Regularly perform deep analysis on channel performance and implement optimization strategies.
• Demonstrate thought leadership by frequently presenting recommendations on new test expansion opportunities, and ways to scale operationally such as AI enabled systems.
• Drive executive communications by presenting insights and forward-looking strategies in biweekly and quarterly meetings with senior leadership.
• Function as the expert across channels and stay up to date on industry/competitive trends and technologies, betas, and best practices.

Qualifications

• Proven track record of success in-house at a high growth direct response B2C start-up. Fintech or Insuretech preferred.
• A deep knowledge of the landscape in your channel of domain expertise. Experience with at least two of the following channels: Radio, Podcasts, Direct Mail, Creator Partnerships, Sponsorships.
• Ability to work autonomously, learn quickly, prioritize effectively, and deliver results in a fast-paced environment (ideally, experienced in startup companies).
• Executive presence and communication skills to influence senior leaders, drive cross-functional alignment, and build buy-in for high impact growth strategies.
• A minimum of 5 years of experience of direct response marketing experience with 3+ years managing offline performance Marketing campaigns at a high growth company where user acquisition was critical to the company’s growth.
• Advanced MS Excel and ability to work effectively with AI tools (ie, Hex, Claude, Gemini).
• Excited by the chance to both develop a marketing strategy and hands on optimization.
• Experience with adtech and data teams to prioritize your platform and measurement needs.
• Have a rigorous approach to testing, iterating, and implementing learnings.

Requirements

• The US national base salary range for this full-time position is $127,000 - $223,000.
• Our salary ranges are determined by role, level, and location.
• Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
• Compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits.

Benefits

You can find further details of our US benefits at

Company Description

Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Ethos is redefining how life insurance is bought, sold, and underwritten.