Marketing Principal

Role Description

Resource Innovations is seeking an experienced Marketing Principal to lead marketing strategy, client relationships, and account management teams for our Eastern region. This role is responsible for setting direction, elevating the quality of work, and developing high-performing teams across a portfolio of utility clients and programs. It is ideal for someone who brings agency experience, strong client leadership skills, and is looking for the opportunity to deliver meaningful, high-quality work that makes a real impact.

As a Marketing Principal, you will:

• Oversee all Eastern marketing accounts.
• Serve as a trusted partner to clients and internal stakeholders.
• Lead an Account Management team responsible for day-to-day execution, including online and offline marketing, events, lead generation, email marketing, and paid and social media.

This role reports into our Sr. Director, Marketing Client Services and plays a critical part in advancing Resource Innovations’ internal agency model—bringing agency-caliber strategic thinking, creative excellence, and disciplined execution to large-scale energy efficiency and energy transformation programs.

This is a highly visible leadership role for someone who thrives at the intersection of strategy, leadership, client partnership, and growth. The successful candidate will have a minimum of 8 years of marketing experience. Agency experience is preferred.

As Resource Innovations continues to build and evolve an internal agency model, this is an exciting opportunity to help shape how marketing supports large-scale, residential, commercial, and industrial programs that directly impact customers and communities.

Qualifications

• Bachelor’s degree (BBA, BA, or BS) in Marketing, Business, Communications, Digital Media, Digital Marketing, or a related field/equivalent experience required.
• 8+ years of experience in marketing, client services, or account leadership.
• Agency experience strongly preferred.
• Proven ability to lead multiple accounts, complex teams, and client relationships simultaneously.
• Strong strategic thinker with the ability to translate insights into actionable, compelling recommendations.
• Demonstrated success developing and managing high-performing teams.
• Confidence presenting to and influencing clients and internal leadership.
• Excellent communication skills, including the ability to author and deliver strategic presentations and POVs.
• Strong judgment, emotional intelligence, and ability to navigate complex stakeholder dynamics.
• Experience managing planning processes, scopes, budgets, and performance at a portfolio level.

Requirements

• Primarily Remote position with the ability and expectation to travel up to 10% of the time, mainly for in-person events.

Benefits

• Competitive salaries based on a candidate's skills, experience, and qualifications for the position.
• Base salary range for this position is $109,000 - $135,000.
• Eligibility for a discretionary annual bonus.
• Three weeks of paid vacation annually.
• Paid holidays.
• 401(k) retirement plan with employer match.
• Medical, dental, and vision coverage.
• Parental leave.
• Employee assistance program.
• Commuter benefits.
• Additional supplemental offerings.