Specialty Channel Marketing Manager

Job Description

Job Description

Location: Louisville, CO
Work Environment: Hybrid; in-office 4 days per week
Employment Type: Full-Time
Compensation: $26.44-$36.06 per hour (approximately $55,000-$75,000 annually), dependent on experience
Department: Marketing, Americas
Reports To: Senior Integrated Marketing Manager, Americas

At Fjällräven, our mission is to inspire and enable more people to spend time in nature. Since 1960, we’ve created timeless, functional, and durable outdoor equipment designed to last for generations. Guided by our commitment to sustainability, quality, and thoughtful design, we believe every decision should help people connect with nature while leaving as little impact on the environment as possible.

As part of the Americas Marketing team, you’ll help bring that mission to life by creating meaningful experiences that connect consumers with our brand through our specialty retail partners.

The Specialty Channel Marketing Manager leads the marketing strategy and execution for Fjällräven’s North American specialty channel across the United States and Canada. Working alongside the Sales team, you’ll develop marketing programs that strengthen retailer relationships, elevate the consumer experience, increase brand visibility, and drive sell-through.

This is a role for someone who enjoys balancing strategy with execution; someone who sees opportunities, builds strong partnerships, and enjoys bringing thoughtful ideas to life.

Come walk with us.

WHAT WE OFFER

Click here to learn more about Fenix Outdoor’s benefits like:

• 401(k) with employer match to support your long-term financial wellbeing

• Comprehensive health and wellness benefits for full-time employees, including medical, dental, and vision coverage, long- and short-term disability

• Generous paid time off and paid company holidays to rest, recharge, and get outside

• Product discounts and access to Fjällräven outdoor events

• A strong commitment to sustainability , quality craftsmanship, and responsible business practices

WHAT YOU’LL DO

As the Specialty Channel Marketing Manager, you’ll help shape how consumers discover Fjällräven through specialty retailers across North America. By building thoughtful marketing programs and meaningful retail partnerships, you’ll strengthen our presence in stores, online, and at events where people begin their next adventure.

Your work will help ensure our wholesale partners have the tools, experiences, and support they need to introduce more people to the Fjällräven brand while driving sales at specialty retailers.

Specialty Channel Strategy

• Own the seasonal marketing strategy for the Specialty channel across the United States and Canada

• Partner closely with Regional Sales Managers to align marketing investments with business opportunities

• Translate national brand campaigns into compelling trade marketing programs

• Identify new opportunities to grow the channel, strengthen brand visibility, and drive sell-through

• Support marketing needs for other Fenix Outdoor brands, including Devold and Hanwag

Retail Partner Marketing

• Serve as the primary marketing contact for specialty retail partners, sales representative agencies, and internal Sales partners

• Build strong, proactive communication channels with specialty retail partners

• Collaborate on co-marketing initiatives, ecommerce content, promotional campaigns, employee education, and sales contest programs

• Support wholesale partners with the tools, assets, and experiences they need to represent Fjällräven with confidence and care

Campaigns, Events & Activations

• Lead seasonal campaign execution across the Specialty channel, including digital activations, merchandising updates, product launches, retail fixtures, and in-store experiences

• Provide hands-on support to bring events, trade marketing, and brand activations to life

• Manage and coordinate seasonal B2B trade shows, sales meetings, and retail activations

• Help create exceptional brand experiences that reflect Fjällräven’s values and deepen consumer connection

Operations, Reporting & Continuous Improvement

• Manage the wholesale marketing calendar and keep key partners aligned on timelines, deliverables, and priorities

• Coordinate marketing assets, sample programs, and related channel support materials

• Analyze and report on specialty retail partner marketing activations

• Use performance data and partner insights to inform future decisions

• Improve processes that help the team support retail partners more effectively season after season

WHAT YOU BRING

You’re someone who enjoys building relationships just as much as building marketing plans. You thrive at the intersection of strategy and execution and enjoy collaborating with Sales, Brand, Creative, and retail partners to bring great ideas to life.

You build trust through clear communication, thoughtful planning, and reliable execution. You’re naturally curious and proactive, often spotting opportunities before they’re requested. You’re comfortable managing multiple priorities without losing sight of the details, and you use data and insights to continuously improve your work.

You bring:

• 3+ years of experience in wholesale, trade, retail, or brand marketing

• Experience partnering closely with sales organizations

• Experience managing integrated marketing campaigns from concept through execution

• Strong project management, organizational, and communication skills

• An analytical mindset, with the ability to use performance data to inform decisions

• Comfort balancing multiple priorities in a collaborative, fast-paced environment

• A relationship-centered approach to working with internal teams, sales partners, and external retail partners

• A willingness to support both strategic planning and hands-on execution, from presenting a seasonal plan to helping bring a trade show booth to life

• Curiosity, adaptability, and a proactive approach to problem-solving

Preferred, but not required

• Experience in the outdoor, apparel, or consumer products industry

• Experience supporting specialty retail, wholesale, or independent retail partners

• Familiarity with trade shows, sales meetings, retail activations, or in-store marketing programs

• Passion for the outdoors, sustainability, and helping more people feel at home in nature

WHAT SUCCESS LOOKS LIKE

Success in this role is measured by more than delivering projects on time.

You’ve become a trusted partner to the Specialty Sales team and our retail partners. Marketing programs consistently launch with excellence, and your work contributes to stronger consumer engagement, improved retail partner support, and increased sell-through.

You’ve introduced new ideas that help grow the Specialty business while also improving the processes that make the team more efficient season after season.

WHY THIS ROLE MATTERS

Specialty retailers have always played an important role in Fjällräven’s success. They introduce new people to our brand, share our passion for the outdoors, and help consumers find the right equipment for their adventures.

As the Specialty Channel Marketing Manager, you’ll strengthen those partnerships by creating thoughtful marketing programs that inspire consumers, support our retail partners, and help grow the business across North America.

ABOUT US

Fjällräven is a global outdoor brand committed to sustainability and connecting people to nature. We’re more than outdoor gear; we’re a community of nature enthusiasts who believe knowledge, craftsmanship, and thoughtful design can help people feel secure, prepared, and at home in the outdoors.

As part of Fenix Outdoor, we share a broader commitment to responsible business, long-term thinking, and creating high-quality products and experiences that support people, partners, and the planet. Together, we help more people walk with nature.

✨ INTERESTED?

Tell us what excites you about this opportunity, and how your marketing experience can help strengthen Fjällräven’s specialty retail partnerships.

Please complete our brief online application and help others feel at home in nature.

Fenix Outdoor is committed to continually striving to create and promote a diverse and inclusive workplace for all employees. We provide equal employment opportunities. Our goal is to create a safe, fair and friendly work environment where everyone feels welcome and can thrive.

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