Digital Content Planning & Development Manager

At Allstate, great things happen when our people work together to protect families and their belongings from life's uncertainties. And for more than 90 years, our innovative drive has kept us a step ahead of our customers' evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection. Job Description The Manager, Digital Content Planning and Development leads enterprise story‑finding and storytelling strategy, identifying the most compelling narratives across the business and translating them into cohesive, high‑impact digital content. This role goes beyond execution to define what stories matter, why they matter and how they come to life across channels, ensuring content connects emotionally, drives discovery and advances brand perception. Content Strategy and Planning Lead content strategy for the corporate web experience aligned to business priorities and stakeholder needs. Translate audience interests, search intent and performance data into actionable plans. Define content standards, voice and governance to ensure consistency across digital properties. Content Development and Execution Proactively identify whitespace, emerging narratives and audience‑relevant stories from business priorities, data and cultural context. Elevate storytelling through multimedia and innovative formats and experiences. Oversee the creation, editing and publishing of best‑in‑class digital content. Ensure content is clear, concise, human and aligned with brand voice. Manage content calendar, workflows and production pipelines. Discoverability and Optimization Develop content frameworks that improve ranking, visibility and inclusion in AI‑driven search and answer experiences. Apply keyword, intent and competitive analysis to inform content development. Continuously optimize content for search performance, accessibility and usability. Use data and insights to refine content strategies and prioritize improvements. Key Outcomes Improve stakeholder engagement and brand perception through original, relevant, and useful content. Build content planning and governance models that drive consistency, quality, and performance. Increase discoverability and qualified traffic through Search Engine Optimization, Generative Engine Optimization, and Answer Engine Optimization‑optimized content strategies. Skills Sharp writer and thinker with excellent operational execution and attention to detail. Clear, concise communicator with a collaborative, cross‑functional mindset. Strong ability to translate data and search intent into effective content strategies. What We're Looking For Experience 5+ years of experience in digital content strategy, planning or development for corporate or enterprise websites. Demonstrated story‑finding and storytelling expertise and strong editorial judgment. Proven experience driving Search Engine Optimization performance and familiarity with Generative Engine Optimization and Answer Engine Optimization best practices. Compensation Base compensation offered for this role is $98,100 - $150,500 annually and is based on experience and qualifications. Total compensation for this role is comprised of several factors, including the base compensation outlined above, plus incentive pay (i.e. commission, bonus, etc.) as applicable for the role. The candidate(s) offered this position will be required to submit to a background investigation. Equal Opportunity Employer Allstate generally does not sponsor individuals for employment‑based visas for this position. 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This policy applies to all aspects of the employment relationship, including, but not limited to, hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment. Allstate provides a comprehensive technology setup, including a laptop, monitors, headset, keyboard, and mouse. Employees eligible to work from home also receive a monthly connectivity reimbursement to help offset internet costs. When working from home, you must have a dedicated, private workspace free from distractions, along with appropriate desk and seating. Reliable internet is required, with minimum speeds of 50 MB download and 5 MB upload. #J-18808-Ljbffr