Analyst, Programmatic

Programmatic Analyst

Company description As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to connect media, data, technology, and teams by what matters most – business outcomes. We're a full-service media agency where nearly half our experts focus on data, research, analytics, technology, or strategy. At Publicis Collective, 100% of our 2,200 global practitioners can access advanced insights and scale media with precision through our proprietary OS, powering marketing that drives measurable business performance and transformation.

Overview The Programmatic Analyst is responsible for campaign management activities such as campaign set-up, documentation creation and maintenance, QA, performance reporting and billing reconciliation. The Programmatic Analyst is responsible for identifying and implementing optimizations as approved by senior team members and clients. They provide input in the construction of client decks and status documentation. This is a junior-level role requiring 1+ years of experience in programmatic or social media. This is a team dedicated to supporting new ideas, innovation that strongly values personal and professional growth and development and mentorship.

Responsibilities Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) both independently, and in support of Campaign Managers Demonstrate diligence, attention to detail and adherence to programmatic best practices throughout the full programmatic campaign life-cycle Maintain and organize campaign-specific materials in team's shared document repository Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns Assist in the development of client-facing campaign performance reports Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities Manage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launch Traffic campaign tags into ad exchange environments Run the campaign QA process to ensure accurate campaign implementation, pacing and performance Provide monthly auditing reports to Agency partners & actualize bill/pay systems when applicable Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing

Qualifications 1+ years of experience within media buying, preferably programmatic or paid social Understanding of traditional and interactive media planning elements Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting Strong analytics, organizational, and communication skills Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Additional information Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io. Compensation Range: $50,065.00 - $73,944.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.