Digital Operations Associate Lead, B2B

About The Job

The Associate Lead of Digital Operations (B2B) is a new, pivotal leadership role designed to bridge the gap between high-level strategy and daily execution. You will oversee a team of Digital Sales Coordinators to ensure the seamless operation of our B2B e-commerce platforms.

What You Will Do: Including but not limitied to:

• Identify bottlenecks in current workflows and develop new, scalable processes for B2B digital operations.
• Maintain the master operational calendar to ensure all seasonal deadlines, prebook rollups, and line sheet launches are met.
• Review daily and monthly reports to ensure the team is keeping up with order maintenance and customer routing guidelines.
• Oversee the style setup process in NuOrder (US & Canada)
• Directly manage and mentor a team of three Digital Sales Coordinators handling multiple brands to ensure they meet daily operational goals.

Communication and Collaboration:

• Supervise the Credit Card and RA (Return Authorization) processes, ensuring the team maintains strict communication with accounting and sales to avoid order cancellations or delayed refunds
• Act as the first point of escalation for complex order errors or reprocessing needs with the order management and warehouse teams.
• Partner daily with Sales, Accounting, Credit, Customer Service, and Warehouse teams to ensure order accuracy, timely fulfillment, and issue resolution across B2B channels.
• Serve as the primary escalation point for complex order discrepancies, NuOrder issues, credit card and RA challenges, ensuring timely communication and root-cause resolution.
• Translate operational updates, risks, and deadlines into clear action plans for internal stakeholders and direct reports, maintaining transparency and alignment during peak seasons.

Continuous Improvement

• Participate in leadership development programs, coaching sessions, and internal training to strengthen people-management, feedback, and team-development skills.
• Stay current on B2B eCommerce platforms (e.g., NuOrder), order management systems, and wholesale digital trends through training sessions, webinars, and industry research.

Continuing Education

• Actively transfer learnings to the Digital Sales Coordinator team through training, documentation, and continuous coaching to elevate overall team capability.
• Continuously build knowledge in workflow optimization, reporting, and operational best practices to drive scalable and efficient B2B operations.

Qualifications/Experience

• Bachelor's degree in business, Operations, Marketing, or a related field preferred; equivalent professional experience in B2B digital operations or eCommerce will be considered in lieu of a degree.
• • 4+ years of relevant experience, with a minimum of 2 years in a people management capacity.
  • Direct ownership of B2B order operations or eCommerce workflows.
  • Experience supporting wholesale or B2B order workflows.
  • Familiarity with seasonality, pre-books, rollups, line sheet launches.
  • Experience working with external sales reps across the North America region.
  • Hands-on experience with:
  • B2B platforms (NuOrder strongly preferred but not required) or similar platforms.
  • ERP or OMS environments.
  • Comfort troubleshooting order discrepancies, credits, RAs, and payment issues.
  • Direct management or strong lead experience coaching coordinators.
  • Performance feedback, prioritization, and workload management.
  Preferred:
  • Apparel, footwear, or consumer goods industry experience.
  • NuOrder experience or similar wholesale platform.
  • Experience scaling or formalizing processes.
  • Exposure to peak-season planning or high-volume order environments.

What We Offer

At ULAC, we are committed to supporting the well-being and professional growth of our employees. Our comprehensive benefits package for all New York & New Jersey-based employees includes:

Medical, Dental, and Vision Insurance
Access to quality health care coverage with a variety of plan options to fit your needs.

Fitness Reimbursement
Reimbursement is for eligible health and wellness programs to encourage a healthy lifestyle through our medical benefits plan.


Short-Term and Long-Term Disability Insurance (100% Employer Paid)
Income protection to support you during unexpected health challenges, 100% company-paid.

Group-Term Life Insurance (100% Employer Paid)

Accidents can happen in an instant, affecting you and a loved one. Our Group-term Life Accidental Death and Dismemberment Insurance is designed to help families by providing financial protection in case of death or severe injury resulting from an accident.

Employee Assistance Program (EAP)
Confidential support services for mental health, work-life balance, and other personal matters.

401(k) Retirement Plan
Plan for your future with our competitive retirement savings plan, including employer matching of up to 4.5%

Pet Insurance
Coverage options to help care for your furry family members.

Paid Time Off (PTO) and Sick Leave
Competitive paid vacation and sick leave to support your work-life balance.

Bereavement Leave
Paid time off to grieve and attend to personal matters following the loss of a loved one.

Flexible Spending Accounts (FSA)
Pre-tax savings accounts for healthcare and dependent care expenses.

Commuter Benefits
Tax-advantaged options to help cover public transit and commuting costs.

Tuition Reimbursement
Support for continued learning and development through approved educational programs.

Voluntary Life Insurance

Option to voluntarily add additional financial protection in the event of an unfortunate loss.

About Us

Unity. Loyalty. Advancement. Charity. It's what drives United Legwear & Apparel Co. to be the best global designer, manufacturer, and distributor of legwear, bodywear, apparel, and accessories. Founded in 1998 by Isaac E. Ash to make the very best legwear on the market, ULAC is an industry leader offering a full range of products for babies, kids, teens, and adults. We strive to sell our products at affordable prices for families. Hard work and exponential growth year on year has transformed ULAC into a global apparel and accessories company.

Our goal to deliver superior products that ensure superior customer satisfaction is made possible by our team of dedicated professionals who work together to make the company the best in business. Our manufacturing, distribution, and logistics division produces the highest quality products at the best possible prices without cutting corners. Integrity of goods is key, so compliance and quality assurance are top priorities, along with meeting every delivery date-whether shipping across the state or around the world.

We strive to foster an inclusive company culture that stands united to accomplish our mission. We are loyal to our people, supporting their development and ability to achieve excellence. We believe that when people bring their personal best to work each day, it leads to success, advancement, and upward mobility for all. We believe every individual has two hands: one to help themself, and one to help others. We pride ourselves in our value of charity and the commitments we make to help people in need. ULAC supports organizations that help those compromised by sickness, poverty, natural disasters, socioeconomic inequality, and other dire circumstances.

If you share our vision of delivering superior products in a culture of growth, excellence, and caring, then we want to hear from you!

For more information about United Legwear & Apparel Co., please visit:

Our Leadership Team Responsibilities

At ULAC, we are looking for people who share our vision of fostering a collaborative culture of continuous improvement. All team members at ULAC are responsible for contributing to a safe and positive work environment so everyone can deliver their best. Leadership behaviors that model ULAC's mission and values of Unity, Loyalty, Achievement, and Charity include:

• Lead Proactively: Anticipate and solve problems early, stay curious, and encourage team members to focus on solutions and high performance. Drive innovation by identifying and implementing improved approaches.
• Provide Positive & Frequent Performance Feedback: Regularly recognize good work, pinpoint improvement areas, and help with ongoing development.
• Initiate Structure: Implement clear, challenging team goals, communicate them effectively, and create organized plans that align with company objectives.
• Achieve Objectives: Create and follow through on effective plans, guide team members consistently, and use data from reports to make decisions that help people and processes.
• Foster Positive Culture: Build and maintain an uplifting, trusting, and innovative workplace.
• Communicate Effectively: Promote open communication, listen actively, and facilitate teamwork and conflict resolution.
• Motivate and Inspire: Lead by example, show respect, and give encouragement. Inspire teams to achieve their best.
• Train and Develop Others: Act as a coach and mentor, focus on transferring knowledge, enhancing skills, and supporting high performance.

Physical Demands and Working Conditions:

The physical demands and working conditions of this position are representative of what must be met to successfully perform the essential functions of the position. Reasonable accommodations may be made to enable an individual with disabilities to perform the essential functions. The functions of this position are typically performed in an office setting and the noise level in the work environment is usually quiet to moderate.

While performing the duties of this position, the employee is regularly required to sit for long periods of time; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is occasionally required to walk. The employee may be occasionally required to stand and stoop, kneel, crouch, or crawl. The employee must be able to lift and/or move up to 25 pounds. Specific vision abilities required by this position include close vision and distance vision.

General Acknowledgement & Employment At-Will :

Employment in this position requires adherence to all policies and procedures set forth by United Legwear & Apparel Company. This position description is not an exhaustive list of all duties and responsibilities of the position, is not a contract and is subject to change at any time, with or without notice, by the employer. Furthermore, all employees are employed at-will with United Legwear & Apparel Company and are employed for no definite period of time and employment may be terminated without cause or notice.