Vice President, Product

Role Description

This job, and the team at Instinct, is remote. At Instinct, we build the clinical software that veterinary teams rely on to deliver better care every day. The Vice President, Product is the operational leader of our product organization and a force multiplier on the executive team. In this role, you partner with the Chief Product & Technology Officer and the broader leadership team to translate Instinct’s strategy into a roadmap, a portfolio, and a go-to-market motion that wins.

Strategy isn’t handed down or written in isolation here. You help shape it, bringing market intelligence, customer truth, and commercial instinct into the conversation, and you own turning it into outcomes. You lead, coach, and grow the product management and user research functions across a multi-product portfolio spanning ER/Specialty, General Practice, and Consolidator segments, as well as our emerging AI-native experiences. Partnership with Sales, Marketing, and Customer Experience shapes how we package, position, and bring our products to market. Partnership with Design and Engineering is how we ship products customers love.

If leading a modern product organization at a category-leading vertical SaaS company in the AI era sounds like the next chapter you want to write, this is the role for you.

What You’ll Do

• Strategy & Portfolio (in partnership with the CPTO and exec team)
  • Co-create product strategy with the CPTO and exec team.
  • Drive prioritization across investment themes.
  • Sequence the portfolio across segments (ER/Specialty, GP, Consolidators).
  • Own the product operating budget and headcount plan.
• Go-to-Market, Packaging & Monetization
  • Partner with Sales and Marketing to shape packaging and SKU architecture.
  • Contribute to monetization alongside Sales, Marketing, Finance, and the CPTO.
  • Lead launches with Marketing, Sales, and Customer Experience.
  • Support Sales leadership on commercial fit.
• Product & Research Org Leadership
  • Lead, coach, and grow the product management and user research teams.
  • Run the operating system of the product org.
  • Set the craft bar for how we frame trade-offs, shape initiatives, and measure success.
  • Mature the research function into a real strategic asset.
  • Own performance management and career development.
• Customers, Discovery & Influence
  • Lead rigorous customer discovery.
  • Spend real time with customers, clinical stakeholders, and prospects.
  • Track the competitive landscape as a living input.
  • Align cross-functional partners without direct authority.
  • Represent product externally with various stakeholders.
  • Own outcomes, not outputs.

Qualifications

• 10+ years in product management, with 5+ years leading product organizations at the Senior Director or VP level.
• A track record of scaling product teams through meaningful growth, M&A, or transformation.
• Demonstrated experience shipping AI-native or AI-enhanced products in a commercial SaaS context.
• Multi-product portfolio experience.
• Demonstrated impact on commercial outcomes.
• Experience building or modernizing a user research function into a strategic asset.
• Owned a product budget and made real investment trade-offs.
• Genuine partnership with GTM functions.
• Excellent written and verbal communication.
• Bachelor’s degree or equivalent experience.

Benefits

• Supportive and caring work environment.
• Transparent, open, honest, and empathic culture.
• Competitive compensation.
• Medical, dental, and vision benefits and 401K with match.
• Owner-like flexibility over work and time-off.
• Generous stipend for personal development.
• All-expense-paid time throughout the year, including an annual retreat.
• Compensation range: $180,000 - $250,000.