Programmatic Account Manager

Programmatic Account Manager

Samba is a media intelligence company. We know what the world is watching, reading, and thinking about in real time, at scale, across every screen. Our data exists with the consent of over a billion people, organized into the most complete picture of consumer attention ever built. The biggest brands in the world use that picture to make smarter decisions. We think it's the most interesting data asset on the planet, because it's the most culturally relevant.

As a Programmatic Account Manager at Samba TV, you'll manage and grow relationships with a portfolio of agency and brand partners. You'll ensure these partners derive maximum value from Samba's suite of audience targeting and measurement solutions. You'll work closely with Sales to support key accounts, drive audience activation strategies, and deliver a seamless client experience across planning, activation, and measurement workflows. Your efforts will directly impact client satisfaction, retention, and account growth.

Location requirement: Must live within 50 miles of a Samba office. Required in office 3 days a week (Tuesday through Thursday), moving to 4 days a week (Monday through Thursday) starting January 4th, 2027, with the possibility of moving to 5 days a week in office after that.

Client Growth, Retention & Satisfaction

• Own day-to-day account management for a portfolio of agency and brand partners
• Partner with Sales to develop strategic account plans, drive renewals, and identify upsell and expansion opportunities
• Ensure client teams are effectively activating Samba audience and contextual data across major DSPs, SSPs, DMPs, and social platforms
• Build trusted relationships with programmatic, trading, strategy, and analytics stakeholders across your book of business
• Lead business reviews focused on adoption, delivery, performance insights, and expansion opportunities

Campaign & Platform Execution

• Oversee audience segment setup and delivery across SSPs and programmatic buying platforms for client campaigns
• Support partners through the full activation lifecycle: planning, audience building, activation, and QA (without directly managing or optimizing campaigns)
• Provide platform education and training on how to request, build, and deploy Samba audiences within client programmatic workflows
• Troubleshoot audience delivery or integration issues and coordinate with technical teams to resolve activation challenges efficiently

Strategic Partnership & Cross-Functional Collaboration

• Serve as a feedback loop between clients and internal teams to improve ease of activation, workflow efficiency, and audience performance
• Partner with Sales on pre-sale planning, platform demos, and aligning client goals with Samba's audience and measurement solutions
• Represent Samba's audience products with subject-matter expertise and a consultative, client-first approach
• Collaborate with Product, Measurement, Revenue Operations, and Finance to deliver enhanced solutions for clients

Who You Are

• Curious Always learning and staying current on programmatic trends, agency operating models, and CTV innovation within holding companies
• Proactive You anticipate agency needs and identify opportunities to add value across HoldCo teams and clients
• Collaborative You thrive in cross-functional environments and are comfortable navigating complex, matrixed organizations

What You Bring

• 35 years of experience in account management, client services, or programmatic strategy roles
• Direct experience working at or closely with agencies or brand-direct marketing teams is strongly preferred
• Strong understanding of audience activation and programmatic buying across DSPs (e.g., The Trade Desk, DV360, Yahoo DSP)
• Solid working knowledge of DMPs (e.g., LiveRamp, Lotame, Adform) and SSPs (e.g., OpenX, Magnite, Freewheel)
• Background in programmatic trading or campaign management is a strong plus, even if not hands-on today
• Strong communication and problem-solving skills with a proactive, collaborative approach
• CRM and project management tool proficiency (Salesforce, Jira, Asana, Trello, etc.)
• Strong Excel skills (SUMIFS, INDEX MATCH, pivot tables, VLOOKUP); SQL is a plus
• Deep understanding of the digital advertising and programmatic ecosystem
• BA/BS with a focus on marketing, business, data, or related experience

$80,000 - $90,000 a year Samba expects to offer a base salary between $80,000 - $90,000 per year for roles to be performed in New York or California; actual base salary offered will depend on various factors, including but not limited to, location, experience, and performance. Base salary is just one component of Samba's total compensation package for employees. Other rewards may include bonuses, short-term incentives, and long-term incentives. In addition, Samba provides health insurance, wellness offerings, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO), and other employee benefits.

Samba is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.