Sales Development Representative

Job Description

Job Description

Position Overview:

The Sales Development Representative (SDR) is responsible for driving pipeline growth through outbound prospecting and inbound lead qualification. This role focuses on identifying, qualifying, and routing opportunities to the sales team while maintaining accurate CRM data. Reporting to the Head of Sales Operations, the SDR plays a critical role in fueling revenue and supporting sales execution.

Key Responsibilities:

1. Lead Generation & Qualification
2. • Generate qualified leads through outbound prospecting and inbound lead follow-up.
3. • Qualify prospects based on defined criteria and schedule meetings for the sales team.
4. • Maintain accurate, up-to-date opportunity and activity records in Salesforce.
5. Outreach Execution
6. • Execute structured call, email, and social outreach sequences.
7. • Follow defined messaging and cadence standards to drive consistent activity.
8. Pipeline Support
9. • Ensure clean handoff of qualified opportunities to the sales team.
10. • Support opportunity progression by confirming buying interest, timing, and next steps.
11. Performance Reporting
12. • Track personal activity and results against targets.
13. • Use performance data to improve outreach effectiveness and conversion rates.
14. Cross-Functional Collaboration
15. • Work closely with sales to align on target accounts and qualification standards.
16. • Provide feedback to marketing on lead quality and messaging effectiveness.

Required Skills & Qualifications

1. Experience
2. • 1–3 years of experience in sales development, inside sales, or a related role.
3. Sales Skills
4. • Strong prospecting, qualification, and objection-handling skills.
5. Technical Proficiency
6. • Working knowledge of CRM systems, preferably Salesforce, and sales engagement tools.
7. Communication
8. • Clear, professional verbal and written communication skills.
9. Coachability
10. • Ability to take feedback and improve performance quickly.
11. Education
12. • Bachelor’s degree preferred but not required.

Key Measures:

1. Activity metrics including calls, emails, and meetings set.
2. Qualified opportunities created and accepted by sales.
3. Data accuracy and CRM hygiene.

Work Environment & Travel:

This position offers a flexible hybrid work environment, allowing you to work remotely while also being present at our calibration lab in Richardson, TX. Minimal travel required (up to 10%) for training or client visits.

SIMCO’s Mission in Service Culture:

The SDR is a role model for SIMCO’s mission-driven culture, living the core values of Trust, Empathy, and Innovation while driving teamwork and continuous improvement.

What We Offer:

Full-time, exempt position, sign on bonus eligible

Excellent benefits package Employer paid medical, dental, vision, disability, life insurance, retirement plan, employee funded pre-tax health, childcare spending accounts and tuition reimbursement

Paid time off with vacation, sick and holiday leave

SIMCO provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, SIMCO complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, and transfer, leaves of absence, compensation, and training.

About Us:

SIMCO Electronics is the leading provider of calibration and software services for test and measurement instruments used in technology organizations. To learn more about SIMCO Electronics please site our home page at:

For the second year in a row, SIMCO has been named #1 on a list of "The Best Places to Work" in the Bay Area by the Silicon Valley Business Journal and San Francisco Business Times.