Marketing Operations Manager

Marketing Operations Manager

Modern Family Law, a boutique law firm specializing in family law, is seeking a detail-oriented and proactive Marketing Operations Manager. The Marketing Operations Manager provides the operational discipline, project management, and data integrity that enables those specialists to execute consistently at scale.

This is an operational position. The role owns the team's processes, project rhythm, data infrastructure, and budget operations. It does not own channel strategy. The primary deliverable for the first four months is the project management of the new MFL website build.

Key Responsibilities

Top Priority: Website Project management (Next 4-5 Months)

• Manage the full project plan covering scope, milestones, deliverables, owners, and target dates.
• Establish the dependency map across content, SEO, development, lifecycle, creative, and tracking workstreams.
• Establish a weekly status reporting cadence for the project team.

Content and SEO migration

• Project-manage the URL mapping and redirect strategy in partnership with the SEO and Web teams.

Lead capture and tracking continuity

• Verify GA4 event tracking and UTM parameter continuity in collaboration with the Hubspot manager and other teams.
• Ensure marketing attribution flows are preserved from first touch through Hubspot in collaboration with Hubspot manager.

Launch and post launch

• Build and execute the launch day run-book.

Communication

• Manage review cycles at key project milestones.

Marketing Project and Program Management (55%)

• Own the operating system of the marketing team. Maintain the rhythm, the roadmap, and the workflows that allow eight specialists to ship work consistently.
• Run the marketing team operating cadence, including weekly status meetings, sprint planning sessions.
• Maintain the master marketing roadmap covering all active work-streams, including the website rebuild, the rolling 90-day content plan, office page refresh, AEO answer packs, proof block standardization, CTV expansion, the partnership network, flagship show production, and Clarity Products.
• Help with the project management platform (Asana) for the marketing team.
• Facilitate quarterly retrospectives to capture lessons learned and improve team performance.

Marketing Operations Infrastructure (25%)

• Own the data fabric and tracking infrastructure that connects every marketing channel to HubSpot/Salesforce. Audit and project manage the resolution of known integrity issues in partnership with the Lifecycle and HubSpot Manager.
• Project manage remediation of UTM tagging inconsistencies across paid, organic, content, and partner channels.
• Partner with Sales Operations and IT implementation partners on technical execution when applicable.

Budget Tracking and Monthly Close (5%)

Own the operational mechanics of the marketing budget. Allocation strategy and reallocation decisions remain with the Director of Marketing.

Process, Documentation, and Institutional Knowledge (10%)

• Maintain the location launch playbook for new market openings.
• Establish brand quality assurance processes for creative and content output.
• Build and maintain the new market launch playbook covering marketing infrastructure setup.
• Conduct quarterly process audits and identify improvement opportunities.

Sales and Intake Liaison (5%)

Operate the bridge between Marketing and the Sales and Intake function. Make sure lead handoffs work, definitions stay aligned, and feedback flows in both directions.

Collaboration and Integration

• Partner closely with attorneys, legal staff, operations leaders, and business stakeholders to understand document requirements, workflows, and business processes.
• Collaborate with software developers, Salesforce administrators, and technology stakeholders to support effective integration between document automation platforms and Salesforce and other business systems.