Business Development

POSITION PROFILE Business Development & Sales Manager Brand Growth, Partnerships, Conversion & Community Engagement Company Creations Med Aesthetics & Wellness Spa Location Lutz, Florida | Hybrid with Tampa Bay field presence Employment Full-time Reports to Founder/Owner; close day-to-day partnership with Spa Manager Onsite rhythm 2-3 days per week initially, plus community events People leadership No direct reports initially; project leadership of ambassadors, event staff and partners Position Purpose Creations is building a distinctive business at the intersection of medical aesthetics, wellness and aging well. We are seeking a relationship-centered commercial builder who can turn local awareness into qualified conversations, booked appointments, collected revenue and long-term guest relationships. This role combines business development, consultative sales, community partnerships, event strategy and brand stewardship. The Business Development & Sales Manager will own the growth pipeline and its results while coordinating execution with Guest Relations, providers, the Spa Manager, finance, internal content support and external marketing partners. Role mandate: Help Creations grow by building a disciplined, measurable path from relationship and inquiry to appointment, purchase, membership, retention and referral - without losing the warmth, trust and care that define the Creations experience. What Success Looks Like A visible, consistently managed pipeline shows where every qualified lead came from, what happens next and what revenue resulted. Local partnerships and community events generate qualified appointments and collected revenue - not just exposure or attendance. Existing provider and treatment capacity is filled thoughtfully before additional programs, spend or headcount are added. Prospective guests receive prompt, confident and caring follow-up, with a consultative sales experience rather than pressure or discount dependence. Creations is known for a clear, differentiated promise that brings medical aesthetics and whole-person wellness together. Leadership can make growth decisions using reliable conversion, revenue, partnership and event data. Core Responsibilities 1. Sales Pipeline & Conversion Own the sales system and results from lead source through response, qualification, appointment, follow-up, purchase and reactivation; coordinate the daily execution with Guest Relations and providers. Establish clear response standards, consultative conversation guides, follow-up cadences and handoffs so opportunities do not depend on who is working that day. Use approved CRM and scheduling systems, including GoHighLevel and Meevo, to document activity, next steps, lead source, appointment outcome and collected revenue. Conduct or support non-clinical discovery and sales conversations for services, treatment plans, packages and memberships; route all medical suitability, clinical and prescribing questions to an appropriately licensed provider. Build reactivation, referral and membership opportunities into the sales pipeline in partnership with the Spa Manager and Guest Relations team. Maintain a current pipeline forecast and bring weekly insights, risks and recommended actions to the leadership growth review. 2. Business Development & Strategic Partnerships Create a focused Tampa Bay development plan around the highest-fit communities and complementary partners. Prospect and cultivate reciprocal relationships with high-fit wellness, beauty, fitness, bridal, women's, healthcare and employer partners. Develop trackable referral, event, member-benefit, co-marketing and corporate wellness activations within approved pricing, brand and compliance guardrails. Represent Creations at selected networking and community events; build trust before asking for referrals. Coordinate a tiered ambassador strategy across team members, community connectors, micro-influencers and trained event staff, with clear expectations and tracking. 3. Events, Programs & Service Launches Build and manage a prioritized event calendar based on audience fit, cost, capacity, follow-up potential and expected return. Own end-to-end event execution: opportunity assessment, budget request, permits or venue requirements, staffing, training, materials, lead capture, appointment offers, follow-up and post-event reporting. Measure each event by qualified leads, booked consultations, show rate, collected revenue and 30/60/90-day return - not by foot traffic alone. Serve as the commercial lead for coordinated launches, including the GLP-1/medical weight loss program and future priority services, while medical and compliance decisions remain with licensed clinical leadership. Coordinate internal readiness before external promotion, including offer clarity, capacity, pricing approval, scripts, FAQs, training, handoffs and fulfillment follow-through. 4. Brand Growth, Market Insight & PR Support Champion the Creations brand in every external conversation and help leadership translate its wellness-forward transformation story into clear, repeatable market language. Bring field intelligence back to leadership: what prospective guests are asking, which messages resonate, which objections recur and where unmet market opportunities exist. Coordinate with the marketing agency and internal content team so campaigns, landing pages, offers, events and follow-up support the same sales priorities and client journey. Identify newsworthy stories, local media opportunities, collaborations and thought-leadership angles; contribute PR expertise as a growth tool without allowing publicity activity to replace sales accountability. Ensure external messaging uses approved, truthful and supportable claims, with appropriate clinical review, privacy protection and consent before patient stories, images or results are used. 5. Team Enablement & Growth Operations Partner closely with the Founder, Spa Manager, Strategic Growth Partner, Finance Manager, providers, Guest Relations, social/content support and external vendors. Train and reinforce practical sales behaviors: confident follow-up, needs discovery, service explanation, membership presentation, referral asks, objection handling and respectful closing. Create simple playbooks and checklists for partnerships, events, launches and lead follow-up so successful activity can be repeated by the broader team. Participate in the weekly growth cadence, maintaining clear priorities and protecting data quality across lead source, booking, treating-provider and revenue attribution. #J-18808-Ljbffr