Consumer Marketing Lead - Activation & Growth (FMCG/Consumer)

Your new company

Our client is a high-growth, globally backed consumer business preparing to launch a new category in the U.S. market. With significant investment and a clear ambition to build market share, they are now strengthening their marketing leadership team ahead of a major go-to-market push. Reduced-risk products (RRPs) are products with the potential to reduce the risks associated with smoking, e.g. modern oral, e-vapor, heated tobacco sticks.

Are you ready to apply Make sure you understand all the responsibilities and tasks associated with this role before proceeding.

Your new role

You will take full ownership of the end-to-end consumer journey strategy , defining how the business acquires, engages, and retains consumers in a pre-launch environment. This is a senior, highly strategic leadership role with responsibility for building a scalable activation engine across the U.S.

• Own the full consumer funnel: acquisition, activation, and retention
• Lead the development of the U.S. consumer activation strategy
• Manage a ~$20M budget , optimizing spend and ROI across channels
• Lead and develop a team of ~4 marketing professionals
• Set direction for Digital and experiential (HoReCa/events) teams
• Manage and oversee creative, activation, and media agency partners
• Build and execute the activation strategy for a new product category in the U.S.
• Drive seamless omnichannel experiences across digital, retail, and live activations

What you will need to succeed

• Proven experience owning the end-to-end consumer journey within a U.S. market
• Significant experience in consumer activation / growth marketing roles
• Background in FMCG, lifestyle, or high-activation consumer brands
• Strong leadership experience managing teams and external agency partners
• Experience owning and managing large marketing budgets ($10M+)
• Ability to operate in a build-from-scratch, pre-launch environment
• Deep understanding of U.S. consumer behavior and market dynamics
• Strong communication, stakeholder management, and strategic thinking skills

What you will get in return

You will have the opportunity to build a consumer strategy from the ground up in the U.S., with significant budget ownership, high internal visibility, and the chance to shape the launch of a new and evolving category within a fast-paced, globally backed environment. xhyhwjd There would be support for US relocation to Raleigh along with great benefits including medical, dental/vision, pet insurance, 401k and many other above market offerings.

What you will need to do now

If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.