Head of Sales (NorAm) (Miami)

A rare opportunity to shape a growing business in global sporting events - we're looking for a Head of Sales with an established network across premium travel, hospitality, events or sports experiences to drive our next phase of growth in North America.

About STH

STH, a Sodexo Live! company, delivers premium travel and hospitality programmes for some of the world's most iconic sporting events. With teams across London, Auckland, Melbourne, Sydney and Miami, we combine the agility of a specialist business with the scale and global reach of an international organisation.

From the Olympic Games and Rugby World Cups to Cricket World Cups and Grand Slam Tennis, we partner with rights holders to create unforgettable experiences for sports fans around the world.

The opportunity

This is an opportunity to play a significant role in shaping the commercial growth of our North American business, developing and executing our sales strategy, building key client relationships and driving sustainable revenue growth across a portfolio of world-class sporting events.

This role offers a unique opportunity to help build and influence a growing business unit during the early stages of its North American journey, whilst benefiting from the scale, expertise and global reach of STH and Sodexo Live!.

The responsibilities:

• Lead Sales Strategy and Execution: Develop and implement a sales strategy, translating business objectives into clear sales plans, initiatives and market priorities that deliver measurable commercial outcomes.
• Deliver Revenue Growth: Drive delivery of sales targets by defining commercial priorities, driving conversion performance, and ensuring sales activity contributes to sustainable revenue growth.
• Drive Account Development: Acquire and develop key corporate, premium and strategic accounts, securing high-value opportunities and strengthening long-term customer relationships.
• Lead Sales Performance : Establish clear sales targets, performance measures and accountability frameworks to optimise activity, improve conversion rates and maximise commercial results.
• Optimise Sales Channels: Maximise revenue opportunities across direct, corporate, group and digital channels, continuously evaluating customer behaviour, market trends and sales effectiveness to improve performance.
• Lead Commercial Capability: Build and develop a high-performing sales function, embedding effective sales disciplines, accountability and a culture of continuous improvement to support future growth.
• Enhance Commercial Insight and Decision Making: Establish robust forecasting, reporting, CRM and AI-enabled sales disciplines that provide accurate commercial insight, improve productivity, support data-driven decision making and enable proactive management of sales performance.
• Build Market Presence and Customer Relationships: Act as a senior commercial ambassador for STH within North America, strengthening client relationships, enhancing brand awareness and identifying opportunities to expand market share.

Skill & Experience requirements:

• Established Industry Network: An existing network of senior contacts within the sports, hospitality, premium travel or events sectors, with a track record of leveraging relationships to generate commercial opportunities.
• Commercial Leadership: Proven experience leading and developing sales functions, building commercial capability and embedding high-performance cultures that deliver sustainable revenue growth.
• Strategic Relationship Management: Proven ability to secure, develop and retain high-value clients and strategic accounts through strong stakeholder management, communication and negotiation skills.
• CRM & Commercial Insight: Strong capability in forecasting, pipeline management and sales analytics.
• Industry Passion: Passion for sport, hospitality and customer experiences.