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Regional Account Executive

Botrista Technology

Regional Account Executive

At Botrista, we are revolutionizing beverage culture with intuitive, nature-guided drink-making technology. By empowering restaurants and establishments to expand their menus without added complexity, we are driving growth and innovation at the touch of a button. Awarded as one of the Best California Startups in 2023, our solutions create a new industry category, applicable to any cuisine, demographic, and business. With rapid deployment of our machines nationwide, we are delivering extraordinary beverage experiences to customers everywhere.

We are hiring a territory-based Regional Account Executive to drive new customer acquisition across restaurants and higher education within a defined region. This is a primarily inside sales role, with strategic field travel (approximately 25%) for high-value meetings, site qualification, and deal advancement. You will be responsible for sourcing, qualifying, and closing new business. This role does not own post-sale account management, as our dedicated Account Management team is responsible for that.

If you thrive in a high-activity environment, enjoy building pipeline, and want ownership of a defined territory with meaningful revenue targets, this role is for you.

New Business Development (Primary Focus)

  • Prospect and engage restaurants (single & multi-unit) and higher education dining operators within your assigned territory
  • Identify and prioritize high-traffic locations aligned to our Ideal Customer Profile
  • Connect with key decision-makers (Food Service Directors, Directors of Retail, Owners, Franchise Operators, Multi-Unit Operators)
  • Conduct discovery calls, virtual demos, and in-person meetings
  • Build and manage a healthy, qualified pipeline to consistently achieve quota
  • Close new machine placements that meet defined financial and operational criteria

Territory Management (Hybrid Model)

  • Work primarily remotely using outbound calling, email, and virtual meetings
  • Travel into your territory (~25%) to:
    • Conduct site visits and qualification
    • Advance late-stage deals
    • Secure executive alignment and close net-new business opportunities

Deal Execution

  • Own the sales cycle from first touch through signed agreement
  • Secure installation dates in partnership with internal teams
  • Ensure sites meet qualification standards before contract execution
  • Accurately forecast pipeline and deal progression
  • Maintain clean, disciplined CRM hygiene in Salesforce

Performance & Accountability

  • New Botrista machines delivered quarterly
  • Pipeline generation and coverage
  • Win rate and deal velocity
  • Activity levels aligned to pipeline goals
Botrista Technology
Vacancy posted 2 days ago
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