Associate Director, Global Marketing - Obesity
$142.4k - $224.1kMerck
Merck seeks an Associate Director of Global Marketing focused on obesity to develop commercial strategy for assets in development. The role bridges strategy, asset development, and customer insight, requiring collaboration across clinical, medical affairs, and market access functions to position products for competitive advantage.
Responsibilities
- Lead global commercial strategy development for obesity assets in development pipeline
- Create differentiated value propositions for healthcare professionals and customers across assets
- Apply brand strategy framework to define market focus, differentiators, and positioning
- Partner with clinical development and market access teams on commercial implications of development decisions
- Monitor competitive landscape and translate insights into actionable strategic recommendations
Requirements
- Bachelor's degree; MBA preferred
- 7+ years in pharmaceutical/biotech marketing, market access, strategy, or related roles
- Experience in obesity, cardiometabolic, diabetes, cardiovascular, or specialty markets
- Proven ability to develop HCP and HCC value propositions and positioning strategies
- Strong understanding of early asset development and commercial input into development decisions
- Ability to synthesize complex market, clinical, and competitive data into strategic recommendations
- Experience with brand strategy frameworks and launch excellence methodologies
Vacancy posted 4 days ago
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