VP, Growth & Segment Marketing

Vice President of Growth & Segment Marketing Job Classification: Marketing & Communications – Marketing. Responsible for defining enterprise growth strategies and priorities and directing go‑to‑market marketing plans across audiences, journeys, and business priorities. This role ensures that resources focus on the highest‑impact opportunities and that all initiatives are clearly defined, measurable, and ready before entering execution. Key Responsibilities Growth Strategy & Audience Definition Define and continuously refine enterprise audience strategy, including segmentation, prioritization, and targeting approaches, partnering with the Analytics team on segmentation definition and criteria. Identify high‑value growth opportunities using customer data, market dynamics, and business performance. Establish clear journey‑level strategies (acquisition, onboarding, conversion, retention) tied to measurable outcomes. Translate enterprise strategy into a focused set of growth themes that guide investment and execution. Partner with Product Marketing to ensure growth strategy is translated into business‑aligned initiatives, embedding product launches in a holistic end‑to‑end audience‑based approach. Portfolio Prioritization & Investment Allocation Own the growth portfolio across business units and product lines. Make prioritization decisions based on expected impact, feasibility, and strategic alignment; allocate resources (budget, capacity, focus). Lead structured prioritization processes (quarterly and ongoing), enforcing clarity and alignment across stakeholders. Partner with business leaders, Product Marketing, and Centralized Marketing leaders to align on focus areas and maximize outcomes. Drive trade‑off decisions and eliminate low‑value or redundant work. Partner with the Mar‑Team to embed technology into the DNA of go‑to‑market execution for speed and efficiencies. Serve as the strategic business partner with the paid media organization on all paid media strategies, investments, tactics, and optimizations. Initiative Shaping & Readiness Ensure all initiatives are fully defined before execution: target audience and segment, journeys and intervention point, clear objectives, KPIs, expected outcomes, resource requirements, dependencies, and timeline. Partner with Product Marketing, Analytics, and Channel teams to incorporate cross‑functional inputs. Establish and enforce standards for initiative quality, preventing poorly defined work from entering execution. Partner with Channel teams to ensure GTM plans have end‑to‑end connected journeys across appropriate paid, owned, and earned channels. GTM / Performance Management & Optimization Accountable for the GTM plan and partner with cross‑functional partners for execution. Oversee external partners, driving best‑in‑class execution and use of AI to improve speed to market. Partner with Analytics to define and maintain a standardized KPI framework (North Star, diagnostic, and supporting metrics) and democratize insight for real‑time optimization. Monitor performance across the portfolio, identify opportunities to improve outcomes, and reallocate resources dynamically based on performance and changing priorities. Drive a culture of experimentation, testing, and continuous improvement across teams. Drive alignment across teams, reducing duplication, resolving conflicts, and ensuring coordinated execution. Profile & Experience 15+ years of experience in growth, strategy, performance marketing, or related leadership roles with a demonstrated track record of driving measurable business outcomes. Proven experience owning and managing portfolios of initiatives, including prioritization, trade‑off decisions, and resource allocation across competing demands. Strong background in customer lifecycle marketing (acquisition, conversion, retention, and lifetime value optimization). Experience working in complex, matrixed organizations, aligning multiple stakeholders across business units and functions. Demonstrated success in building and scaling data‑driven marketing programs, including experimentation, testing frameworks, and performance optimization. Deep familiarity with marketing technology, analytics, and data ecosystems, translating insights into strategic decisions. Leadership & Behavioral Attributes Enterprise mindset: thinks beyond individual campaigns or channels to focus on enterprise growth, investment efficiency, and long‑term value creation. Disciplined prioritization: comfortable making difficult trade‑offs and focusing the organization on the highest‑impact opportunities. Systems thinker: understands how strategy, product marketing, execution, and measurement connect and designs solutions accordingly. Influence without authority: effectively mobilizes cross‑functional teams without direct ownership. Data‑driven but pragmatic: uses data to inform decisions while applying judgment in ambiguous or incomplete situations. Continuous improvement mindset: actively seeks opportunities to improve performance, efficiency, and scalability across the marketing system. Resilience under pressure: comfortable operating in ambiguity, managing competing priorities, and maintaining clarity in fast‑paced environments. What We Offer You Salary range: $178,600.00 – $267,800.00. Yearly bonus potential at every level. Medical, dental, vision, life insurance, disability insurance, paid time off, and leave of absence (including parental and military leave). 401(k) plan with company match up to 4% and a company‑funded pension plan. Wellness program with up to $1,600 per year for health‑related reimbursements. Work‑life resources for parenting, housing, senior care, finances, pets, legal matters, educational and mental‑health support. Education benefit for traditional college enrollment and accredited certificate programs. Employee Stock Purchase Plan with purchase at 85% of the lower of the beginning or end of the purchase period. Eligibility for a discretionary annual incentive program, subject to performance and other factors. Equal Opportunity Employer Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, genetic information, disability, marital status, age, veteran status, domestic partner status, medical condition, or any other characteristic protected by law. Accommodations If you need an accommodation to complete the application process, please email View email address on click.appcast.io . #J-18808-Ljbffr