Email Marketing Specialist/Automation (Salesforce Cloud)

Job Description

I have a Marketing and Automation Manager role open for one of our enterprise level clients in Hudson Yards, NY. I am looking for someone with Salesforce Marketing Cloud expertise to lead the strategy, execution, and optimization of email marketing programs.

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This role is a Right to Hire.

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It is $70/hr W2 or $80/hr if you have your own LLC/S-Corp.

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Responsibilities:

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• Build and deploy email marketing campaigns across a variety of audiences, products, and platforms in support of business objectives.
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• Manage email campaigns in Salesforce Marketing Cloud, including setup, testing, deployment, and reporting.
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• Design, build, and optimize customer lifecycle journeys using Journey Builder, Automation Studio, and Contact Builder.
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• Create and maintain audience segments using SQL Query Activities, Filter Activities, and Data Extensions.
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• Develop triggered communications based on customer behaviors, CRM events, and business rules.
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• Leverage dynamic content, personalization, decision splits, and audience targeting to deliver relevant customer experiences.
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• Understand Einstein capabilities and best practices for using it for journey sends
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• Partner with stakeholders and serve as an internal consultant on email marketing best practices.
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• Collaborate across marketing teams to optimize email content, scheduling, deployment, and automation.
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• Think strategically to prioritize projects and execute email marketing campaigns that support short- and long-term goals.
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• Establish email marketing best practices and support automation strategies that improve channel performance and efficiency.
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• Practice best in class QA. Follow and improve internal processes and execute with strong attention to detail.
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• Provide clear campaign results against goals and relevant benchmarks.
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• Assess email performance and make recommendations for improvement.
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Qualifications:

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• A minimum of 5 years of B2B or B2C email marketing experience.
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• Experience working with email marketing and marketing automation platforms, including Salesforce Marketing Cloud (preference for also having Pardot experience).
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• Experience managing stakeholders or clients internally or in an agency environment.
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• The ability to work independently and collaboratively in a fast-paced, changing environment while managing multiple priorities and deadlines.
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• The ability to think critically and make optimization decisions based on data and analytics.
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• A demonstrated understanding of email marketing best practices, testing, data analysis, reporting, deliverability, and compliance.
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• Excellent verbal and written communication skills, with the ability to present to technical and non-technical audiences.
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• A willingness to roll up your sleeves to get things done.
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• Experience with Microsoft Office, including Excel, Word, and PowerPoint.
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• Bachelor's degree or equivalent work experience.
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Reporting Relationships:

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As our Email Marketing Manager, you will report to our Email & Marketing Automation Lead, who reports to our Head of Channels.

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Lori Sklarski

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Senior Technical Recruiter, PRI Technology

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View email address on ziprecruiter.com

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Direct:View phone number on ziprecruiter.com

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Office: View phone number on ziprecruiter.com

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Cell: View phone number on ziprecruiter.com

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