Regional Business Development Manager, Foodservice - NW

The Krusteaz Company is looking for a Northwest Regional Business Development Manager. The regional sales position is responsible for exceeding annual sales goals for their geographic area of responsibility. The RBDM will collaborate with the broker agency to develop and execute local market strategies to sell new and existing products to target customers and distributor partners. The RBDM will establish and build relationships with key operator customers, distributor, and broker agency partners to ensure sustainable, long-term growth. 

Essential Functions: Other duties, responsibilities, and activities may change or be assigned at any time.

• Develop Annual Operating Plan that will deliver Regional long-term and short-term objectives.


• Own direct and meaningful relationships with decision makers (all levels) at Regional Chains, Key Operators and Distributor Partners.


• Acquire new business by continually sourcing and selling new opportunities.


• Penetrate existing customers by identifying, presenting, and closing new opportunities.


• Retain current mix of products and volume with existing customers.


• Ability to effectively present The Krusteaz Company capabilities and go to market strategies with all partners.


• Effectively develop, negotiate, and maintain customer contracts.


• Create and maintain a positive environment that motivates Broker partners to drive sales of The Krusteaz Company’s products in the marketplace.


• Lead broker by providing value added support through product training, selling strategies and planning & executing successful market visits.


• Establish travel cadence in order to maintain high visibility in all markets, to ensure positive representation, focus on the The Krusteaz Company’s product line as well as work in conjunction with the broker to maximize sales.


• Conduct monthly broker reviews to measure progress & performance of market strategies.


• Utilize CRM to effectively manage Region portfolio to plan, track and deliver Sales Budget.


• Manage Trade Spending programs and T/E in a cost-effective manner to ensure spending is in line with budgets.

Position Requirements

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals qualified with disabilities to perform the essential functions.

• Cultivate relationships and work effectively with all people at all levels and functions within The Krusteaz Company and broker agency.


• Positively impact and motivate colleagues and broker agency partners.


• Positively represent The Krusteaz Company to broker agency partners and all customers.


• Influence others to develop mutually beneficial solutions in a positive, professional manner.


• Ability to think and plan in a forward looking, long-term manner, outside of day-to-day tactics.


• Continuously improving skills, attributes, and knowledge.

Technical Skills

• Proficient in Microsoft Office (Excel, Word, Power Point and Outlook).


• Excellent analytical and problem-solving skills; ability to turn data into insights.


• Strong selling and closing skills, i.e., “Hunter Mentality”.


• Utilize web platforms to develop relationships and identify opportunities.

Communications Skills

• Highly developed verbal and interpersonal skills.


• Delivers effective presentations.


• Exhibits active listening skills.


• Shares timely, relevant information in a concise manner with those who need to know.

Personal & Social Attributes

• Possesses high ethical standards and strong work ethic.


• High integrity and honesty, promoting trust in all actions.


• Team player who is proactive, assertive, energetic, and a self-starter.


• Strong emotional intelligence and self-awareness.


• Adapts to new work processes, requirements and demands.


• Open to feedback, both positive and constructive.

Travel Requirements

• Ability to travel throughout Region a minimum of 50%.


• Ability to work a flexible travel schedule.


• Ability to work out of a home office.

Education and Experience

• Bachelor’s Degree or the equivalent experience is required.


• Minimum 5 years foodservice sales and/or business development related experience required.


• Food industry experience preferred.

Physical Demands and Work Environment:

While performing the duties of this job, the employee is regularly required to stand, sit, talk, hear, and use hands and fingers to operate a computer and telephone along with reaching. Specific vision abilities include close vision requirements due to computer work. Moderate noise, ability to work in a confined area, and ability to sit at a computer for an extended period of time are also included.

The policy of The Krusteaz Company is to hire, train, and promote all persons in all job groups in accordance with law, without regard to race, color, religion, sex, sexual orientation, age, marital or military status, national origin, gender identity, the presence of any sensory, mental or physical disability, genetic information, or any other status or characteristic protected by local, state, or federal law.

Get to know us:

• A people-focused company that cares:   We're a 90-year-old company with the entrepreneurial spirit of a startup and a focused eye on the future. As a midsized, privately held company with a portfolio of beloved food and beverage brands, our people are the most important ingredient in our success.


• A valued and supported workforce : We place tremendous value in our employees and provide competitive pay and comprehensive benefits to ensure our employees can create the best life for themselves. Benefits include a top tier health insurance plan with lower-than-average employee cost share, generous PTO, 401(k) match, and more.


• An engaged and energized culture:   At The Krusteaz Company, collaboration and ingenuity drive our fierce commitment to creating extraordinary product experiences that people love.


• A place to grow and make a difference:   An entrepreneurial spirit has been at the core of our company since the beginning, attracting self-starters who are curious and love to learn and to share ideas.

Location: The RBDM will need to reside in the Greate Seattle Area

Territories:  WA, OR, ID, MT, UT, and AK.

Benefits: We are proud to offer generous benefits including comprehensive medical, dental, and vision insurance (starting at $60/month for employee-only coverage on the PPO Plan or starting at $30/month for employee-only coverage on the HDHP), 401(K) matching, 3 weeks of paid vacation, 10 paid holidays, 1 paid personal holiday, company provided life insurance and disability insurance, flexible spending account, healthcare saving account, voluntary accident insurance, voluntary critical illness insurance, and tuition reimbursement.

Salary Information:   An employee in this position can expect a salary range between $103,037 and $169,998. We typically pay out between $116,000 and $147,000. The actual salary offered will carefully consider a wide range of factors, including internal equity, experience, education, certification, training, and location. All positions are eligible for additional incentives based on business performance.

We hope you'll take the time to get to know us!

The Krusteaz Company is not sponsoring new applicant employment authorization at this time, and please, no third-party recruiters.