Marketing Programs Manager

Marketing Programs Manager

At Bluehost, we believe all small businesses deserve the opportunity to succeed online. Our mission is to give small businesses the confidence to think big. We're the all-in-one platform for small businesses to grow online with powerful simplicity, premium performance, smart tools and human support.

Bluehost is seeking a Marketing Programs Manager to drive cross-GTM programs across marketing and sales to drive growth, align focus and ensure our investments are yielding the highest GTM impact. This means creating the operational systems, governance, and execution framework that enables Marketing to deliver against strategic priorities while effectively managing day-to-day business operations.

This role is responsible for building visibility across the entire marketing portfolio—from cross-functional GTM programs, strategic initiatives, and product launches to ongoing operational work—ensuring priorities are aligned, resources are optimized, and teams can execute effectively.

Marketing Portfolio Management

• Maintain a comprehensive view of all Marketing initiatives, including strategic initiatives, GTM programs, and ongoing operational work.
• Develop marketing portfolio management processes that balance capacity, priorities, and business objectives.
• Partner with Marketing leadership to prioritize work based on business impact, resource availability, and organizational goals.
• Identify dependencies, resource constraints, and execution risks across teams.

Cross GTMs Program

Lead and coordinate execution for complex initiatives involving Marketing, Sales and Partner/Channels Including:

• Product Launches
• Brand initiatives
• Integrated marketing campaigns
• AI transformation projects
• Customer experience improvements
• Website initiatives
• Process optimization efforts
• Revenue growth programs

Operational Excellence

• Design scalable planning and execution processes that improve organizational efficiency.
• Continuously evaluate and optimize marketing workflows.
• Introduce tools and systems that enhance collaboration and project visibility.
• Drive continuous improvement across marketing operations.

Executive Planning & Reporting

• Communicate initiatives via compelling presentations with crisp storytelling
• Build executive dashboards that provide visibility into the marketing portfolio.
• Present project health, risks, milestones, and resource needs to Marketing leadership.
• Support quarterly planning and business reviews.

Who you are & what you'll need to succeed.

• Bachelor's degree in Business, Marketing, Project Management, or related field.
• MBA from a top-tier programs
• 7+ years of experience across Strategy, Marketing Operations, or Program Management.
• Demonstrated success managing multiple cross-functional initiatives simultaneously
• Excellent storyteller and presentation building capability
• Experience working with executive leadership.
• Excellent communication, facilitation, and organizational skills.

Preferred Qualifications

• Experience in SaaS, technology, or digital marketing organizations or top-tier Management Consulting firms
• Experience in fast-moving organizations and/or
• Experience supporting AI transformation or digital modernization initiatives.

Why you'll love us.

• Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.
• We celebrate one another's differences.   We're proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees.  We have 20 + affinity groups where you can network and connect with employees globally.
• We care about you. We provide excellent Health Insurance options to fit you, HSA, Medical, Dental, Vision, Matching 401K, Life/AD&D/STD/LTD, Tuition Reimbursement, Pet Insurance, Generous vacation policy, and much more!
• Where can we take you? We're fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with Bluehost #OTOD!