Head of Sales

ROYO's retail business is entering its next phase of growth, and they're looking for a Head of Sales to help lead it. This role will grow existing retail partnerships, open new accounts in conventional and mass retail, and bring more structure to the commercial side of the business.
ROYO Bread Co.

Founded in 2018, ROYO is reimagining traditionally high-calorie foods with better-for-you alternatives that don't compromise on taste. After building a loyal direct-to-consumer following, the company entered retail in 2025 with a nationwide Whole Foods launch, where its breads and bagels quickly became top-performing SKUs. Today, ROYO is continuing to expand across retail while remaining a family-owned business with an entrepreneurial, collaborative culture.
What You Will Do

This role owns retail sales growth both within ROYO's existing accounts and through new account development in conventional and mass retail. You'll own key retailer relationships, lead the broker strategy needed to open new doors, partner closely with distributors, improve forecasting and promotional planning, and help the business scale in a structured, sustainable way. You'll work directly with the founders and cross-functional partners to build repeatable processes while driving growth across both existing and new accounts.
Responsibilities:

• Drive revenue growth through a combination of existing account expansion, new distribution gains, and improved retail execution.
• Lead buyer relationships and negotiate pricing, promotions, and account plans
• Own sales forecasting, including rolling forecasts and longer-term planning in partnership with Finance and Operations
• Partner cross-functionally on inventory planning, S&OP, and demand forecasting
• Manage broker relationships and performance across natural, club, and mass retail channels
• Analyze retail sales data to identify and act on growth opportunities
• Lead sustainable expansion into conventional and mass retail, partnering with retailers, brokers, and distributors to ensure successful launches and long-term growth.

Who You Are

This role is ideal for a commercial leader who understands how to grow a retail business from end to end. You know what it takes to secure new distribution, launch successfully, and build long-term retailer partnerships that drive sustainable growth. You're equally comfortable in buyer meetings, reviewing forecasts, working with brokers and distributors, and partnering cross-functionally to help a growing business scale.
Qualifications:

• 10+ years of CPG sales experience, ideally within premium, natural, refrigerated, frozen, or better-for-you food brands
• Experience growing emerging brands through retail expansion, preferably from early-stage through meaningful scale
• Strong understanding of natural retail, with demonstrated experience in conventional grocery and/or mass retail
• Experience managing broker networks and distributor relationships (UNFI, KeHE, etc.)
• Comfortable partnering across Sales, Operations, Supply Chain, and Finance
• Experience with forecasting, trade promotions, retail analytics, and commercial planning
• Builder's mindset; you enjoy creating processes, improving systems, and rolling up your sleeves in a growing business
• Bread, bakery, refrigerated, frozen, or DSD experience is a plus, but not required

Benefits

Base salary of $170,000 - $220,000
Meaningful bonus tied to net sales performance
Benefits
401(k)