Content Marketing Manager

Content Marketing Manager

Boston or Remote

AcuityMD is a software and data platform that accelerates access to medical technologies. We help MedTech companies understand how their products are used, why customers vary, and identify opportunities for physicians to better serve their patients. Each year, the FDA approves ~6,000 new medical devices. Our solution helps MedTech companies get these products to physicians more effectively so they can improve patient care with the latest technology. We're backed by Benchmark, Redpoint, ICONIQ Growth, and Ajax Health. We're a high-growth AI and Data company scaling rapidly.

In this role, you will help establish AcuityMD as the leading voice in MedTech commercial excellence. You will do this by creating and distributing high-quality content that educates the market, amplifies our brand narrative, and supports demand generation efforts. Working closely with the Head of Brand & Communications, you will transform strategic messaging into compelling stories that drive engagement, build credibility, and generate pipeline.

Team Mission

AcuityMD's mission is to accelerate the adoption of cutting edge medical technology. As part of the marketing team, you'll play a pivotal role in shaping our go-to-market strategy, testing new campaign ideas, and driving revenue. We're not just marketing a product; we're driving an industry-wide shift in how MedTech companies find and close their best opportunities.

Our focus is on equipping Sales for success, collaborating with Product to refine and communicate our value, and working closely with customers to ensure they get the most out of our solutions. If you're looking for a fast-paced, growing, and collaborative team that makes a positive impact, AcuityMD's marketing team is the place to be.

Responsibilities

• Own the creation and execution of AcuityMD's content calendar across blog, email, social, customer stories, and thought leadership programs
• Partner with the Head of Brand & Communications to translate company narrative, positioning, and market insights into compelling content
• Write and edit a wide range of content including articles, reports, case studies, event content, executive bylines, and customer success stories
• Support Flywheel and other major company events through content development before, during, and after the event
• Manage content production workflows and coordinate with internal subject matter experts, customers, freelancers, and agencies
• Develop content that supports demand generation campaigns and helps prospects move through the buyer journey
• Partner with Product Marketing to bring new products, features, and customer success stories to market
• Drive content distribution across owned, earned, and social channels to maximize reach and engagement
• Measure content performance and use data to continuously improve content quality, audience engagement, and business impact
• Maintain a high bar for editorial quality, consistency, and brand voice across all published content

Your Profile

• 5+ years of experience in content marketing, editorial, communications, journalism, or a related field
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience. We believe great talent comes from many paths. We consider a combination of education, training and relevant professional experience when evaluating candidates.
• Exceptional writing and editing skills with the ability to simplify complex topics into engaging, credible content
• Experience developing content for multiple formats and stages of the buyer journey
• Strong interviewing and storytelling abilities, particularly when working with customers and subject matter experts
• Proven ability to manage multiple content projects and deadlines in a fast-paced environment
• Analytical mindset with experience using performance data to optimize content strategy
• Strong collaboration skills and ability to work cross-functionally with marketing, sales, customer success, product, and executive stakeholders
• Highly organized, self-directed, and comfortable taking ownership from idea through execution

Nice to Haves

• Experience in B2B SaaS, healthcare, MedTech, or other complex technology markets
• Background in journalism, editorial, research, or communications
• Experience supporting executive thought leadership or ghostwriting programs
• Familiarity with SEO, content distribution, and marketing automation platforms
• Experience producing content tied to conferences, webinars, or field marketing initiatives

AcuityMD is committed to providing highly competitive cash compensation, equity, and benefits. The compensation offered for this role will be based on multiple factors such as location, the role's scope and complexity, and the candidate's experience and expertise, market data and may vary from the range provided. Base salary range: $105,000-$145,000

You must have an eligible work permit in the USA to be considered for this position.

We Offer:

• Ground floor opportunity : Join a high-growth startup, backed by world-class investors across Enterprise SaaS and Medical Devices (Benchmark, Redpoint Ventures, and Ajax Health).
• Learning Budget : Reimbursements for relevant learning and up-skilling opportunities.
• Remote work : AcuityMD is committed to supporting full-remote flexibility for employees in the US. We provide a work-from-home stipend for all employees.
• Flexible PTO : Generous time off and flexible hours give you the freedom to do your best work.
• Paid Health, Dental, and Vision Plans : We offer 100% paid health, dental, and vision plans for all employees and 75% paid for our employees' dependents.
• Home Office Stipend : $1,000 to invest in remote office equipment and WiFi reimbursement.
• Optional Team Retreats : We meet in-person multiple times per year for co-working and social gatherings.
• Parental Leave : 8-16 weeks of fully-paid, flexible parental leave.

Who We Are:

The Company: We are builders, who are inspired by our mission to expand patient access to cutting-edge medical technologies. We value working collaboratively to solve hard problems for our customers with simple, innovative solutions. We push ourselves to learn with empathy. We foster an active culture of mentorship and inclusion, and we welcome new team members that share our values.

We're backed by Benchmark, Redpoint Ventures, Ajax Health, and several other leading software and medical device investors. Since Acuity launched in 2020, we've brought on customers ranging from publicly traded Fortune 500 companies to innovative growth-stage companies and regional medical device distributors.

The Product: AcuityMD uses data and software to help teams collaborate around the complex relationships they have with the users of medical technologies: doctors. Our platform empowers medical technology companies to see how their products are used, understand why outcomes vary, and identify opportunities where physicians or sites of care can better serve their patients.

AcuityMD is an Equal Opportunity Employer

AcuityMD is seeking to create a diverse work environment because all teams are stronger with different perspectives and life experiences. We strongly encourage people of all backgrounds to apply. We do not discriminate on the basis of race, gender, religion, color, national origin, sexual orientation, age, marital status, veteran status, or disability status. All employees and contractors of AcuityMD are responsible for maintaining a work culture free from discrimination and harassment by treating others with kindness and respect.