Marketing Manager V:

Product Marketing For Credit Card

Primary Skills: Product Marketing (Expert), Credit Card Marketing (Expert), GTM Strategy (Advanced), Customer Acquisition & Engagement (Advanced), Stakeholder Management (Advanced) Duration: 8 Months Contract Type: W2 Only Location: San Francisco, CA Pay Rate: $120-125/hr on W2 basis

Job Summary: This role is a critical 8-month parental leave coverage positioning the Head of Product Marketing for a small business credit card. The individual will be responsible for defining and executing the go-to-market strategy, driving marketing outcomes, and enhancing the card's value proposition. This is an opportunity to lead a team and make a significant impact on small business success.

Key Responsibilities

• Develop the GTM strategy for the product: From customer insights through to channel execution, creating the strategy and implementation plan to deliver on business goals
• Accountable for marketing outcomes: Lead the marketing teams to deliver strong outcomes on bold business goals
• Understand market insights to guide strategic decisions: defining target customers and key segments, understanding the competitive landscape, commissioning market research, and conducting analyses on customers to further refine insights
• Enhance credit card value proposition: Develop new offers (internal and external), identify new features backed in insights, establish learning agendas to inform product refinement and coordinate new capabilities to support product features
• Build activation and engagement strategies that evolve over time based on scaling and key audiences, launch new internal channels to reach new customers
• Marketing lead: Collaborate extensively with internal partner teams, guiding and influencing decision making, and connecting marketing to product, engineering and data science
• Lead a high performing team: Mentor, develop, and support a team of two, to achieve business outcomes and achieve their personal development goals

Must-Have Skills:

• 10+ years of experience in product marketing for credit cards, both in zero to one, and to scale
• Functional expertise in product marketing, acquisition marketing, designing and evolving customer value
• Experience in defining target metrics to measure performance such as funnel performance, ROI, growth, etc.
• Ability to develop strong business cases using a strategic view of the competitive landscape. Identifies target customer segments and develops plans on where and how to win.
• Develops a clear vision and distinctive strategy for the success of the business. Shapes approach using a highly structured thought process.
• Strategic self-starter with a high degree of energy and dedication. Acts with a sense of urgency. Sets and achieves realistically aggressive goals.
• Consistently uses a data-driven approach to support ideas, proposals, and decision making
• Starts with the customer and works backwards. Serves as a consistent voice and champion of customer needs throughout the business.
• Strong executive presence with the ability to crisply articulate the most important details in a compelling narrative to a diverse set of audiences across levels and functional areas.
• Comfortable working within a matrixed environment and can easily adapt their style to resonate with a wide range of stakeholder groups, rolling up their sleeves

Industry Experience:

• Prior experience in the financial services industry, with a focus on credit products for small businesses, is highly preferred.

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