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Associate Vice President, Specialty & Wellness Marketing

Confidential

Associate Vice President, Specialty & Wellness Marketing

About the Company

Rapid-growing financial services organization

Industry
Financial Services

Type
Public Company

Founded
1932

Employees
10,001+

Categories

  • Financial Services
  • Consumer Lending
  • Finance
  • B2B
  • Consulting & Professional Services
  • B2C
  • Banking
  • Care Credit
  • Carecredit
  • Cooling and Heating
  • Credit Cards & Transaction Processing
  • Dayton
  • General Electric
  • Healthcare Financing
  • Medical Financing
  • My Synchrony
  • Mysynchrony
  • Personal Finance
  • Pet Care Financing
  • Private Security
  • Retail Credit Card
  • Synchrony
  • Veterinary Financing
  • Information Technology & Services
  • Technology
  • Retail Credit Cards
  • Savings
  • Synchrony Financial
  • Insurance
  • Venture Capital
  • Consumer Financing

Specialties

  • financial services
  • consumer finance
  • payments
  • promotional financing
  • installment lending
  • savings products
  • banking
  • and online banking

Business Classifications

  • SAAS
  • B2B

About the Role

The Company is in search of an Associate Vice President for Specialty and Wellness Marketing. The successful candidate will be a dynamic and entrepreneurial marketer with a strong background in B2B and B2B2C marketing. This role is pivotal in driving growth across the specialty and wellness markets, with a focus on client-level and market-level marketing activation. The AVP will be responsible for developing and executing multi-channel marketing campaigns to enhance provider and location engagement, as well as to drive consumer applications, purchase volume, and retention. The role requires a strategic thinker who can lead end-to-end campaign execution, from planning to optimization, and who is adept at working with cross-functional teams to achieve business objectives. Applicants for the Associate Vice President position should have a Bachelor's degree or a high school diploma with at least 8 years of relevant marketing experience. A minimum of 4 years in developing and executing multi-channel marketing campaigns is essential, with a preference for those with a background in B2B2C marketing. The role demands a candidate with strong project management skills, the ability to influence without authority, and a proven track record in client-facing roles. Experience in healthcare, wellness, specialty services, or financial products marketing is a plus. The ideal candidate will be digitally savvy, with a working knowledge of paid media concepts, and have experience with marketing automation platforms. The role also requires the flexibility to travel and a commitment to a fast-paced, matrixed work environment.

Hiring Manager Title
VP, Specialty and Wellness

Functions

  • Marketing
Confidential
Vacancy posted 1 day ago
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