Content & Engagement Manager

Role Description

We are seeking a results-driven Content & Engagement Manager to support and execute integrated marketing programs that drive brand awareness, lead generation, and customer engagement within a B2B environment. This role blends digital marketing execution with event planning and management, ensuring a cohesive experience across online and in-person touchpoints.

The ideal candidate has hands-on experience with social media, digital campaigns, and trade shows or industry events, and thrives in a fast-paced, collaborative setting.

Key Responsibilities

• Content Creation & Strategy
  • Write compelling, audience-focused content for websites, social media, blogs, email campaigns, and other marketing platforms.
  • Collaborate with marketing, engineering, and product teams to ensure brand messaging is consistent and impactful.
  • Conduct research to understand target audiences, trends, and competitive positioning.
  • Maintain and evolve the editorial calendar aligned with strategic initiatives and campaign timelines.
• Graphic Design & Visual Communication
  • Design digital and print collateral including social graphics, infographics, brochures, advertisements, and trade show materials.
  • Create brand-consistent visuals that reflect identity standards and campaign goals.
  • Video creation (short videos, product videos, reels, other social content, etc.).
  • Implement a strategic approach to growing YouTube content and followers.
  • Support the creation of internal and external presentations and sales tools.
  • Catalog page creation and edits, in coordination with the engineering team.
• Digital Marketing Support
  • Create optimized content for SEO, paid media, and social platforms.
  • Assist in website content and graphic updates, including layout enhancements.
  • Help craft and optimize email campaigns using platforms like Constant Contact and Active Campaign.
• Events & Trade Shows
  • Trade show, conferences, webinars, and customer event support.
  • Support pre- and post-event marketing efforts, including promotions, email campaigns, and lead follow-up.
  • Ensure consistent brand representation across all events.
• Collaboration & Project Management
  • Work closely with VP Marketing & Communications, Director of PR & Communications, engineering, vendors, and other stakeholders to understand creative needs and project goals.
  • Participate in brainstorming sessions and contribute ideas for campaign themes, visuals, and formats.
• Brand Stewardship
  • Ensure all communications are consistent with brand voice, tone, and visual identity.
  • Proactively propose updates to design templates and messaging to enhance brand cohesion and impact.
  • Perform regular audits of marketing materials to maintain consistency and relevance.

Qualifications

• Bachelor’s Degree in Graphic Design, Communications, Marketing, Digital Media, or a related field.
• 5+ years of relevant content creation and design experience.
• Strong writing and storytelling skills with the ability to adapt tone across platforms.
• Proficiency in Canva and Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Experience with WordPress and email marketing tools such as Constant Contact and Active Campaign.
• Knowledge of video editing and basic animation is a plus.
• Electrical industry experience is a bonus but not required.

Requirements

• Remote work environment.
• Some travel required (up to 25%) for trade shows, team meetings, or content production needs.