Sales Director

Director of Sales — NYC (On‑Site, Full‑Time) Team size: ~6–15 | Location: Flatiron, NYC | Reports to: Co-Founders About the role We’re seeking a best-in-class Sales Director to lead and scale Negative’s third-party revenue channels - wholesale, marketplace and Amazon sales channels - in alignment with our direct-to-consumer business. This role will own the strategy, relationship management, and execution that drive multi-channel growth while maintaining the integrity and consistency of the Negative brand experience across every touchpoint. You’ll combine strategic vision with hands‑on leadership - balancing analytics and creativity, building deep retail partnerships, and unlocking new opportunities for distribution and brand expression. What you’ll do Wholesale Develop and execute a 3-year financial and channel growth strategy with clear revenue, margin and distribution targets Lead all aspects of the wholesale lifecycle, including showroom management, partner outreach and relationship development Identify and onboard strategic retail partners aligned with brand positioning and target customers Negotiate terms and contracts to optimize profitability and brand equity Collaborate with merchandising and planning to plan quarterly assortments and product presentations, ensuring consistency and sell‑through optimization Monitor sales performance across partner platforms; analyze data and implement adjustments in real time. Oversee asset delivery (line sheets, photography, copy) to meet each partner’s content and timing requirements Host in‑office meetings and product presentations for partners Marketplace Define and execute marketplace expansion strategy, including assortment planning, pricing architecture and content presentation Collaborate with operations, merchandising, planning and creative teams to ensure seamless listing management, brand integrity and conversion optimization Analyze performance metrics (traffic, conversion, margin) and continuously iterate to maximize profitability Evaluate and recommend paid and promotional strategies that drive awareness and sales Identify emerging marketplace opportunities and establish launch roadmaps for each new platform Amazon Partner with external consultants on storefront design, PDP optimization, and advertising strategy Lead assortment strategy and product expansion planning specific to Amazon’s customer and pricing dynamics Manage ongoing promotions, including Prime Day and other key retail moments Monitor account health, reviews, ratings and customer service responses; implement continuous improvement Coordinate with influencer marketing and content teams to leverage brand storytelling within the Amazon ecosystem. Maintain strong communication with Amazon representatives to unlock new programs and growth initiatives. Oversee cross‑functional project management — ensuring clear communication, deadlines, and accountability across teams. What you’ll bring 10+ years of sales experience in women’s apparel, intimate apparel, or adjacent lifestyle categories. Proven track record of scaling wholesale and marketplace revenue while preserving brand equity. Strong relationships within the fashion retail ecosystem (national and specialty accounts a plus). Analytical mindset with comfort in tools like NuOrder, Joor, SPS (or other EDI), Google Workspace, Excel/Sheets, and data dashboards; familiarity with Airtable, shipping portals, and Netsuite or other ERP systems is a plus. Exceptional communication, negotiation, and relationship‑building skills. Highly organized, self‑directed, and skilled at balancing strategy with execution in a fast‑paced environment. Fast‑paced, collaborative environment across product, production, marketing and social teams. Culture of ownership, transparency, and innovation — we value curiosity, follow‑through, and results. #J-18808-Ljbffr