Partnerships Lead - North America (d/f/m)

Senior Partnerships Manager For North America

Luminovo is the first electronics supply chain platform that connects all the data, processes, and stakeholders in a trillion-dollar industry — and we're just getting started in North America.

We have a proven partnerships model in Europe which is split into building an ecosystem of suppliers and running a referral partner system with experts called the ambassador program. Our ambassador program and supplier partnerships are already a core part of how we grow. Now we need someone to own that entire motion for North America — building it from near-zero into a real revenue engine.

This is not a supporting role. It's a full-cycle, senior IC position. You'll own your pipeline, run your own meetings, and be measured on real commercial outcomes: signed partner ARR, ambassador referrals, and influenced revenue. You'll be working in a market with ~150 PCB manufacturers, ~100–150 distributors, and 50–70 SMT equipment vendors — most of them untouched.

Unlike a traditional sales role, you won't hand partners off to customer success when a deal closes. You own the relationship long-term. That means deeper trust, more referrals over time, and a compounding book of business that grows with you.

You'll also be in the room where it matters. Our partnerships team generates some of its best leads at trade shows and industry events — not from behind a laptop. Expect to travel strategically a handful of times a year to conferences where the electronics industry gathers.

If you want to own a market, not just work in one, this is the role.

Compensation Range: €109.5K - €129.1K

We want to offer compensation that aligns with industry standards.

To maintain a transparent and fair approach to compensation, the salary ranges for all positions are determined based on market benchmarks and a comprehensive leveling framework.

Please, note that the salary ranges for this job might differ in other countries within our +/- 2h time zone remote work area!

What We Promise Beyond Salary

• We greatly value psychological safety and honest feedback. We always expect you to speak up and share your ideas about what we can improve within the company, and take these views to heart.
• We do routine 1:1's with your supervisor, retrospectives, and insight hours to make sure we are constantly getting better at what we do, all while fostering employee mental health and wellbeing.
• Professional development is something strongly encouraged by Luminovo, so there are no fixed budgets when it comes to things that will further your professional growth (education, trainings etc.). Make a case for it, and we usually say yes!
• We offer a flexible working environment (fully-remote, hybrid, and on-site in Munich), and appreciate everyone managing their working hours to achieve their ideal work-life integration.
• When it comes to our take on parent support, Luminovo happily contributes to the childcare costs of Luminerds.
• We're excited to revolutionize the electronics industry – and we want you to be too. That's why all full-time Luminerds receive attractive virtual stock option packages.

Your Performance Objectives

As Senior Partnerships Manager for North America, you'll split your focus equally between two pillars: building and activating our ambassador network, and winning new supplier partnerships.

Ambassador Program

• Activate. We already have ambassadors signed up in North America — industry experts, equipment vendors, and consultants who've agreed to refer customers to Luminovo. None of them have been actively nurtured. Your first job is to change that: get in front of them, build the relationship, and turn warm agreements into real referral pipeline.

• Expand. Sign ≥10 new high-fit NA ambassadors: SMT equipment vendors, independent sales reps, and consultants who work daily with EMS and OEM buyers. Target ≥10 referrals per ambassador per year.

• Operationalize. Set up the cadences, materials, and tracking that turn ambassadors into a repeatable channel — not a one-off call. Replicate what's working in EMEA for the NA market.

• Show up in person. Attend the key trade shows and industry conferences where equipment vendors, consultants, and sales reps gather. That's where ambassador relationships start.

Supplier Partnerships

• Win PCB partners. Build a pipeline of NA-based PCB suppliers and bring them onto the Luminovo network. Own the full cycle from outreach to signed agreement.

• Win distributor partners. Land new partnerships across API, Quote, and Stocking partner types — franchised distributors and brokers who want to reach active EMS and OEM buyers. Opportunistic APAC coverage welcome.

• Drive revenue. You'll have a clear number to hit. It's ambitious, and you'll have the tools, the playbook, and the support to get there.

Operating Independently

• Own your stack. Be fully self-sufficient in HubSpot, our ambassador app, sequencing tools, and AI-assisted sourcing workflows from day one. This role is not technical support — that stays with our EMEA team. Your focus is entirely commercial: sourcing, qualifying, and closing.

• Build the playbook. Document what works. Create repeatable processes for partner sourcing, outreach, activation, and long-term relationship management — without being asked.

• Measure what matters. Track your leading indicators proactively. Know your numbers before your manager does.

Who You'll Be Working With

• Nils, our Partnerships Lead for EMEA — your closest counterpart and the person who built the playbook you'll be adapting for NA

• Sam, our Business & Operations Lead for North America

• Clifton, our VP Sales Global

• Mark, our Head of Marketing, for co-branded assets, event support, and positioning

• Rachel and the NA Sales team, who receive warm partner-sourced leads and run the customer-side close

• Dasha, our Partnerships Ops specialist, who supports with tooling, data, and workflows

• Our Product team, who will want your market feedback on supplier roadmap priorities

Skills, Knowledge, and Expertise

Just so you know — we deliberately did not create a standard checklist of minimum qualifications for this role. We care far more about your drive and ability to create impact than we do about your CV. If you want to understand why we banned requirements from our job descriptions, read more here.

That said, here's what the best candidates for this role tend to look like:

• Electronics industry network. You come from the industry — distribution, EMS software, electronics supply chain, or a direct competitor. You already know the terminology, the players, and how deals get done. You can walk into a conversation with a PCB manufacturer, a franchised distributor, or an SMT equipment vendor and be immediately credible. This isn't something we can ramp you on quickly; it's the foundation the role is built on.

• Full-cycle commercial ownership. You've carried a number in B2B SaaS or an electronics-adjacent business, in the $5k–$30k ARR deal band. You didn't just support — you sourced, ran the process, and closed.

• Two-speed partnerships. You're comfortable in both relationship-led channel building (ambassadors, referral networks) and transactional partner closing (supplier agreements, distributor contracts). Most people are strong in one; we need someone who can do both.

• NA-native GTM instincts. You understand how to sell into North American channel and VP Sales orgs. East or Central time zone strongly preferred for collaboration with our Munich team.

• Willing to travel. You'll attend trade shows and industry conferences — that's where relationships start and deals get seeded. A valid passport is required.

• Operator mindset. You reach for tools (HubSpot, Apollo, LinkedIn Sales Navigator, Clay,