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Social Media Content Creator

$61.3k - $122.7k

Abbott Laboratories

Abbott seeks a Social Media Content Creator for its Public Affairs division to develop and produce engaging social-first content across platforms including Instagram, LinkedIn, TikTok, and YouTube. The role involves content strategy, video production, cross-functional collaboration, and optimization of organic and paid social campaigns to elevate brand presence.

Responsibilities

  • Develop and execute social media content strategies aligned with brand voice and business priorities
  • Plan, produce, and edit engaging content for Abbott's owned platforms using design tools like Canva
  • Partner with cross-functional teams to ideate and develop content aligned with business announcements
  • Optimize content for different platforms; monitor metrics and translate performance insights into strategy improvements
  • Stay current with platform trends and algorithm changes to identify real-time content opportunities

Requirements

  • Bachelor's degree in marketing, communications, advertising, or related field
  • 1–3 years of hands-on social media content creation experience
  • Proficiency in video shooting, editing, and production techniques
  • Experience with organic and paid social content on major platforms
  • Strong verbal and written communication skills
  • Excellent time management, organizational skills, and attention to detail

Compensation: $61,300–$122,700 base

Vacancy posted 2 days ago
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