Head of Marketing

Head Of MarketingOur client is one of the fastest-growing cosmetic companies in the market today. Based in New York City, we're a family-run business developing global beauty brands that deliver real-world solutions for a diverse consumer base.We're looking for a Head of Marketing to join our team. This role oversees all brand, affiliate, paid ad, and CRM marketing across all channels, primarily: DTC, TikTok, and Amazon. They will need to hire and manage a team of full time employees, freelancers, and agencies to support the business, as well as leverage internal resources already in place. This role reports directly to the GM of one of the brands.The ideal candidate is an experienced direct-to-consumer marketer with a strong aptitude for brand storytelling. They will have managed 8-figure marketing budgets and should have direct experience managing growth marketing channels (Meta, Google, TikTok) and CRM (email, text, loyalty). This person will have a laser focus on KPIs like CAC, AOV, and LTV, a scrappy, can-do attitude, high attention to detail, and thrive in a fast-paced, collaborative environment—someone who can anticipate issues, streamline workflows, and build scalable systems that support our continued growth.Salary Range: $185,000 - 225,000, plus bonus and benefitsThis role is Monday-Thursday in-office with Fridays WFH.Key Responsibilities:Manage 8-figure marketing budget and provide consistent reporting and insights into KPI driversDirect all growth marketing across DTC, Amazon, and TikTok with the support of Head of Growth, in-house Amazon team, and in-house TikTok team; you will be responsible for strategically deploying ad spend cross-channels to meet revenue goals and scale into acquisition efficienciesPartner with in-house creative and brand marketing leads to execute brand campaigns, events, and produce creative assets for all channelsOwn e-Commerce website and channel (development, merchandising, imagery, apps, etc.) with support of e-Commerce manager (direct report) and other supporting teams and freelancersOwn CRM with support of CRM Manager (direct report) and agencies to drive LTVDrive brand marketing efforts with support of PR Agency, Brand Associate (social, influencer, events), and internal Brand Marketing team; you will be responsible for concepting all brand moments and providing budget and guidance for executionManage a team of 4 direct reports and relationships with cross-functional teams internally, as well as freelance and agency partnersWhat We're Looking For:7+ years of experience in marketing for consumer brandsExperience managing large marketing budgets, emphasis on growth marketingDirect experience managing a Meta advertising accountCRM experience (specifically email + text marketing)Brand-forward thinker with natural ability to weave storytelling into communicationsAbility to prioritize and lead under pressure in a fast-paced environmentPositive, self-motivated, and collaborative attitude.Bonus Points:Experience with Amazon FBA, TikTok Shop, or similar marketplaces.