Sr. National Sales Account Manager - New Accounts

Sr. National Sales Account Manager - New Accounts

This is a high-impact national sales role focused on expanding strategic retail presence across major channels, including home improvement and sporting goods. You will be responsible for driving new account acquisition, building long-term buyer relationships, and translating commercial strategy into measurable revenue growth. The role sits at the intersection of sales leadership, retail execution, and cross-functional coordination, requiring strong commercial judgment and the ability to manage complex retail ecosystems. You will oversee end-to-end account performance, from onboarding and negotiations to forecasting and in-store execution readiness. The environment is fast-moving and highly collaborative, involving close partnership with operations, finance, marketing, and product teams. This position is ideal for a sales professional who thrives in ownership-driven roles and enjoys building and scaling retail partnerships from the ground up.

Accountabilities:

• Lead the development, acquisition, and retention of new strategic retail accounts across major national channels.
• Own buyer relationships end-to-end, including onboarding, negotiations, pricing strategy, and ongoing account management.
• Manage third-party distribution partners and ensure effective execution of retail programs through logistical coordination.
• Oversee retail account P&L, including pricing structures, discounts, marketing spend, and profitability targets.
• Collaborate with internal teams (finance, operations, marketing, product, and customer service) to align execution and maximize account performance.
• Manage forecasting, demand planning, and purchase order accuracy to ensure optimal inventory and supply chain efficiency.
• Identify and pursue new business development opportunities to expand channel reach and revenue streams.
• Lead cross-functional projects, ensuring timelines, milestones, and deliverables are met across competing priorities.
• Monitor market trends, customer insights, and competitive dynamics to inform channel strategy and positioning.

Requirements:

• 35 years of experience in national or key account sales management, ideally within major retail environments (e.g., Home Depot, Lowe's, Dick's Sporting Goods).
• Proven experience managing retail accounts through distribution partners, including contract negotiation and program oversight.
• Strong strategic planning skills with the ability to translate commercial plans into revenue-driving execution.
• Excellent relationship-building and communication skills across both internal stakeholders and external retail partners.
• Demonstrated ability to leverage retail analytics, syndicated data (e.g., Circana), and forecasting tools for decision-making.
• Strong understanding of retail operations, merchandising, and buyer engagement processes.
• Highly organized, analytical, and capable of managing multiple priorities in a fast-paced environment.

Benefits:

• Competitive compensation package including base salary and equity opportunities.
• 401(k) retirement plan with employer matching.
• Comprehensive health, dental, and vision insurance coverage.
• Wellness, learning, and home-office stipends.
• Unlimited paid time off and monthly company holidays.
• High level of autonomy with ownership over national retail accounts and strategy.
• Collaborative, cross-functional environment with strong growth and expansion opportunities.