Brand Manager

Role Description

Bungie is looking for a passionate Brand Manager to help shape the future of Marathon, our sci-fi PvP extraction shooter, into a world-class live service experience. You’ll play a key role in building the brand from the ground up. This includes crafting campaigns, shaping our voice, and ensuring that everything we say, and show resonates with players. It's a unique opportunity to help grow a new franchise at one of the most iconic studios in the industry. This is a highly cross-functional role requiring strong creative instincts, operational rigor, and a deep understanding of live games. You will work daily with product leads, marketing, creative teams, publishing partners, and community leaders to bring Marathon’s Launch, seasonal and Post Launch content to life through clear messaging, compelling trailers, and player-centric campaigns.

Responsibilities

• Strategic Marketing and Brand Execution
  • Drive end-to-end execution of go-to-market plans for Marathon content, including launch, seasonal updates, and live events.
  • Collaborate with the Principal Brand Manager and Product Marketing to plan and develop campaigns across all channels.
  • Manage milestone alignment, internal communications, and rollout strategy.
• Creative Development and Brand Voice
  • Translate brand strategy into clear, actionable briefs for trailers, key art, and promotional assets.
  • Work with internal and external creative teams, including SIE Creative Studios, to deliver high-impact creative that meets campaign goals.
  • Maintain consistency across all brand expressions through documentation, guidance, and real-time feedback.
• Player Insights and Messaging Optimization
  • Use player research, campaign data, and community sentiment to inform messaging and brand decisions.
  • Apply a player-first mindset to creative strategy, content rollout, and day-to-day decision-making.
• Cross-Functional Collaboration and Asset Delivery
  • Partner with Community, Social, Influencer, and Consumer Products teams to create cohesive campaigns across all touchpoints.
  • Coordinate legal, business, and stakeholder approvals to ensure timely delivery of assets and materials.

Qualifications

• 5–7 years of experience in brand management, marketing, or product marketing within gaming, entertainment, or consumer products.
• Experience supporting or leading tactical marketing for live service games or other ongoing content pipelines.
• Proven ability to manage multiple workstreams and deadlines in a fast-paced environment.
• Strong copy instincts and experience writing creative briefs, messaging frameworks, or positioning documents.
• Familiarity with creative review workflows, production schedules, and collaborative cross-functional teams.
• Clear communication and presentation skills.
• Highly organized, detail-oriented, and reliable in follow-through.
• Familiarity with Bungie games and community culture; bonus if you understand the original Marathon IP and its legacy.

Nice-to-Have Skills

• Experience with seasonal or Live Service based content marketing.
• Previous work with creative agencies, internal production teams, or consumer research.
• A strong personal interest in gaming and online player experiences.

Benefits

• This role is eligible for benefit offerings that include medical, dental, and vision.
• This is a flexible role that can be remote, with varying pay ranges based on geographic location.

Compensation

For example, if you are based out of Seattle, the estimated base pay range for this role is listed below, this is an hourly rate: $104,000 — $127,000 USD.

Background Check

Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.