Business Development Representative

Job Description

Job Description

The Business Development Representative (BDR) is an early-stage pipeline role responsible for identifying, reaching out to, and qualifying prospective ISV’s and partner leads on behalf of Bold Integrated Payments. This is a high-activity, top-of-funnel position — you are the first voice a prospect hears, and your job is to create the right conversation at the right time.

Company Overview
At VersiTech, we go beyond the traditional boundaries of a tech company to provide payment and point-of-sale technologies that help businesses increase their profitability, run efficiently, and grow with confidence. We are innovators at heart, problem-solvers in action, and growth partners in spirit. In every solution we create and every service we offer, our ethos is clear: technology should be advanced, accessible, and easy to use. We have a passion for delivering technology-focused products and services that are built on speed, affordability, and reliability so that every business we serve enjoys a consistent experience with a trusted ally. Our two product lines, BOLD Integrated Payments and Tonic POS Software can be deployed together for a unified end-to-end experience or used independently for maximum flexibility.

Listening first, building lasting relationships, and delivering measurable outcomes for our partners and merchants are central to how we operate as an organization.

Who We Are
We operate under a rapidly growing and widely accepted business philosophy called “EOS” (Entrepreneurial Operating System). In learning to utilize EOS, you will have the ability to drive growth and be an empowered decision maker, something that you can’t get in large, slow-moving organizations.
As we grow, we are intentional about protecting our small-company spirit: staying agile, taking ownership, and maintaining strong relationships. We strive to live our values every day and in every way. We believe culture is built through the habits we practice: Value + Habit = Culture, and we are looking for others who feel the same way:

• We are ALL IN: We are committing wholeheartedly to a clear vision. Mission first and team always by: following through, owning outcomes, and finishing what we start for the success of ALL involved: our employees, our partners, our vendors, our communities, and our customers.
• We DARE TO BE DIFFERENT: We embrace our entrepreneurial DNA and small-company spirit as we scale, taking responsibility as first movers, simplifying the complex, and maintaining a culture of fun and approachability while prioritizing our partners and team members first.
• We are HUMAN: We are grounded in accountability and genuineness, we build strong relationships by listening to understand, communicating clearly, speaking truth with care, and respecting different perspectives with grace as we grow.

How will you make an impact in this role? The BDR works directly in support of the Business Development Executives (BDEs) feeding them a steady pipeline of qualified discovery calls, well-researched prospect profiles, and prepared meeting briefs. This role is ideal for a driven, organized communicator who wants to build a foundational career in B2B payments and partner sales, with a defined path to promotion into a BDE role. You will report to the Head of Business Development, Trey Gaskins.

What will you be doing on a day-to-day basis?
Prospecting & Outbound Outreach

• Research and identify prospective software/ISV partners using Salesforce, LinkedIn Sales Navigator, data enrichment solutions, industry directories, and trade show lists.
• Execute high-volume outbound outreach via phone, email, LinkedIn and social channels to generate initial interest and book discovery calls for the BDE team.
• Develop and test personalized outreach sequences tailored to specific prospect segments, verticals, and personas within the hospitality payments space.
• Follow up persistently and professionally on all outbound touches until a call is booked, a decision is reached, or the prospect is recycled to a nurture sequence.

Discovery Call Scheduling & Qualification

• Conduct initial qualification conversations with prospects to assess fit, decision-making authority, current payment processing setup, and openness to exploring Bold’s model.
• Apply a structured qualification framework (e.g., BANT — Budget, Authority, Need, Timing) to prioritize which prospects are ready to advance to a BDE-led discovery call.
• Schedule and confirm discovery calls between qualified prospects and the assigned BDE, providing the BDE with a complete pre-call brief including company background, prospect profile, pain points uncovered, and suggested talking points.
• Manage calendar coordination, send confirmations, and execute reminder follow-ups to maximize show rates on booked meetings.

Meeting Preparation & Handoff

• Prepare structured meeting briefs for BDEs prior to each discovery call, summarizing prospect research, key qualification notes, relevant competitive context, and recommended discovery questions.
• Participate in or debrief after discovery calls as directed by the BDE to capture follow-up actions and identify next-step opportunities.
• Maintain clean and accurate Salesforce records for every prospect interaction, including call notes, email activity, qualification status, and scheduled meetings.

Pipeline & CRM Hygiene

• Own your prospecting pipeline in Salesforce with accurate stage, activity, and disposition data at all times.
• Meet or exceed weekly KPIs for outbound touches, conversations held, and discovery calls booked.
• Provide weekly pipeline and activity reports to your manager, flagging any bottlenecks, quality issues, or market feedback from prospect conversations.
• Continuously refine targeting lists based on conversion data, prospect feedback, and guidance from BDEs.

Market & Competitive Intelligence

• Develop working knowledge of the competitive landscape including Stripe, Square, Priority Payments, and other payment processors to handle common objections and position Bold’s unique value.
• Relay prospect feedback and recurring objections to the BDE and leadership teams to inform go-to-market messaging and sales strategy.

You know you are successful when:

• Discovery calls booked per week (target: 4–6 qualified calls per week at full ramp)
• Meeting show rate — percentage of booked calls that are attended by the prospect
• Qualified opportunities created — prospects advanced to active BDE pipeline
• Outbound activity KPIs: daily dials, emails sent, LinkedIn touches (tracked in Salesforce)
• Pipeline accuracy and CRM hygiene score

Top Candidates will demonstrate the following:

• 1–3 years of experience in sales, business development, lead generation, or a customer-facing role — B2B experience preferred.
• Familiarity with payments, fintech, SaaS, or hospitality technology is a strong plus but not required.
• Strong verbal communicator — confident on the phone, personable in email, and effective on LinkedIn.
• Organized and detail-oriented, with the ability to manage a high-volume outreach cadence while maintaining quality and accuracy.
• Proficiency in Salesforce or a comparable CRM; experience with sales engagement tools is a plus.
• Self-starter who thrives in a structured, metrics-driven environment with clear KPIs.
• Bachelor’s degree preferred; equivalent experience and demonstrated drive considered.
• Based in or willing to relocate to the greater Atlanta, GA metro area.

This position is based in the Sandy Springs, GA headquarters office. The standard hours of operation for this role are within 8 am – 5 pm EST.

This is an in-person role with expectations of being in-office 3-4 days per week with light expectations (15%) of travel.

Salary Range: Base salary plus a Variable Compensation Plan


Compensation Plan Bold’s BDR compensation is built to be immediately competitive in the Atlanta market while rewarding the activity and outcomes that fuel the BDE pipeline. Variable pay is tied directly to qualified meetings booked, show rates, and opportunities that result in Closed Won — the metrics that matter most for this role.
OTE Summary Component At Plan (100% quota) Top Performer (150%+) Base Salary $50,000 – $70,000$50,000 – $70,000 Variable / Commission $30,000 $40,000+ Total OTE $80,000 – $99,000$90,000 – $109,000+ Variable Compensation BreakdownVariable pay is earned monthly and paid within 15 days of the month's closing. All metrics are tracked in Salesforce. Activity targets are reviewed weekly with your manager.


Metric Monthly Target Qualified Meetings Booked 12–20/month Meeting Show Rate Bonus ≥80% meeting show rate Opportunities Won 4-6 qualified opps  Career Path The BDR role is the entry point into VersiTech’s partner sales organization, with a clear and structured promotion path:

BDR → Business Development Executive (BDE)
Top-performing BDRs who consistently exceed meeting quotas, demonstrate product knowledge, and show readiness for a full-cycle role are eligible for promotion to BDE within 12–18 months.

We stand behind our colleagues and loved ones with benefits and programs that support one another’s holistic well-being. That means we prioritize physical, financial, and mental health through each stage of life. VersiTech benefits include:

• Competitive base salaries
• Unlimited, flexible vacation policy (with manager approval), plus 7 major holidays
• Fully covered Employee-only coverage for medical, dental, and vision insurance; partial contribution for Employee+others coverage
• 401(k) program with available company match