The Digital Creative Director develops creative briefs and design concepts to meet the business objectives of the organization. Directs web-based creative work. Being a Digital Creative Director requires a bachelor’s degree. Responsible for establishing creative direction for the entire line of online services, products, and programs. In addition, Digital Creative Director typically reports to Top Management. The Digital Creative Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. Working as a Digital Creative Director typically requires 5+ years of managerial experience.
Digital Creative Director Job Description Template
Our company is looking for a Digital Creative Director to join our team.
- Partners and influences Product Management as part of overall site and consumer experience;
- Ensures that the site experience is in line with Brand identity and Brand strategic initiatives;
- Leads collaboration with brand, Ecommerce, DCM and email teams to deliver disruptive creative solutions;
- Partners with sister brands to drive on-line cross marketing opportunities on universal platform;
- Serves as a thought leader to drive innovation in digital channels and media vehicles;
- Develops and deliver on traffic, customer acquisition, and retention targets that drive Banana Republic Online’s financial results.
- Excellent writing /copy writing skills (CW);
- Must have multicultural advertising experience ( Black, Hispanic, LGBTQ+, Women);
- Extremely efficient, organized and detail oriented;
- Ability to collaborate within the agency;
- Ability to meet deadlines and effectively handle a wide variety of work;
- Strong understanding of client business needs and how it applies to marketing strategy, objectives and creative deliverables;
- Able to instill inspiration among group;
- Works well under pressure.