Lead Generation Specialist Job Description

Lead Generation Specialist Job Description Template

Our company is looking for a Lead Generation Specialist to join our team.

Prepare and analyze sales pipeline reports and dashboards;
Maintain an accurate log of activity;
Other duties and projects as assigned;
Generate qualified leads and send to Business Development team;
Use research software to seek out decision makers;
First point of contact for answering company phones (low volume);
Identify potential buyers and companies matching UrbanBound’s Ideal Customer Profile;
Prepare and execute email, video and marketing campaigns;
Build and test new messaging to improve campaign performance;
Adhere to brand guidelines and complete projects according to deadlines;
Execute strategies that adhere to the brand objectives across media buys, email, customer journeys, and direct mail;
Supporting Sales Teams with industry news and trends;
LinkedIn Customer Engagement;
Coordinate the execution for email and SMS messages;
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Proficient in MS Office programs;
Prefer at least 1 year of related work experience;
Bachelor’s degree in business, marketing or related field;
Critical thinker with the ability to think on your feet, try new approaches and bounce back when things don’t go your way;
Outstanding communication skills and ability to influence and persuade others internally and externally;
Strong communication skills over the phone;
Established LinkedIn Profile;
1-2 years of professional writing experience;
Previous sales experience preferred;
Prior sales, marketing, or recruiting experience a plus;
Must be comfortable working in a fast-paced, customer-centric environment;
Self-starter; ability to achieve goals without daily supervision;
Coachable and eager to learn;
Strong attention to detail, time management, and decision-making skills;
Strong business acumen & writing skills.