Performance Marketing Manager Job Description Template
Our company is looking for a Performance Marketing Manager to join our team.
Responsibilities:
- Partnering cross-functionally with others on the marketing, sales, and product teams to execute multi-channel campaigns;
- Establishing and maintaining full-funnel conversion tracking and attribution for paid campaigns;
- Identifying and prioritizing new channels and partners we can work with to reach bigger (or more targeted) audiences;
- Designing and running conversion optimization experiments and A/B tests;
- Day-to-day management of CPC campaigns through AdWords, AdRoll, and bidding-based review sites like Capterra;
- Perhaps most importantly: Really getting to know our customers so you understand how to anticipate their needs.
Requirements:
- Proven ability to consolidate and analyze data from multiple sources (e.g. website, social media, SEM);
- Experience with managing SEM/PPC and Facebook ad campaigns;
- Growth mindset with results-driven approach to work (testing, measuring, iterating);
- Detailed knowledge and understanding of performance marketing strategies, tactics, and tools;
- 4+ years running paid digital marketing programs, including both pulling the levers and reporting on performance;
- Hands-on experience with data;
- Managing campaigns on Google Ads, and a combination of Facebook, Twitter, and LinkedIn;
- Experience with HTML, CSS, Google Tag Manager, HubSpot;
- Experience working in either an agency and/or a high growth/startup environment;
- Experience ASO, partnerships, or affiliates is a plus;
- Excellent communication and project management skills;
- Experience – and a desire – to do both strategic planning and daily execution/optimization;
- Great understanding of SEO;
- Expertise in Facebook and ASA;
- Experience managing large budgets.