Senior Media Planner

Senior Media Planner Job Description Template

Our company is looking for a Senior Media Planner to join our team.


  • Maintain a deep understanding of client business goals and marketing objectives and translate them into digital objectives/strategies;
  • Formulate, write, and present campaign/media recommendations;
  • Cross check plans and all supporting documents (spec/TI sheets, IOs, billing docs);
  • Utilize 3rd party research tools to develop target consumer profiles and identify strategic buying opportunities;
  • Oversee day-to-day workloads of Media Planners and Assistant Media Planners and assist in their training and development;
  • Work with Analytics team to monitor, analyze, and report on campaign results and make regular recommendations on how to optimize campaign performance;
  • Develop strong and effective media plans based on sound strategies and research;
  • Remain abreast of the overall media marketplace and what opportunities are relevant to clients.


  • Exceptional organizational and planning skills with extreme attention to detail;
  • Proficient in Excel;
  • Minimum four year’s experience in media planning with at least two years of digital experience;
  • Self-motivated with the ability to multitask and work effectively within a fast-paced agency environment;
  • Must be assertive, highly motivated and have strong communications skills;
  • Ability to work as part of a team, share ideas and accept constructive reviews;
  • Must have client-facing skills, including preparing and delivering presentations;
  • Must be goal-oriented and exhibit a high level of professionalism;
  • Experience with media buying platforms a plus (MediaOcean, Adazzle, Nexelus, etc.);
  • Experience planning and buying Local and National media is a plus;
  • Experience with research and digital planning tools (@Plan, MRI, Kantar, Comscore, AdRelevance, etc.);
  • Strong understanding of all forms of media planning, including demand generation, lead generation and branding.