Customer Insights Manager plans and manages customer/consumer market research projects and data analysis. Analyzes results to provide insights to support product development, category management and sales initiatives. Being a Customer Insights Manager utilizes a variety of methods including focus groups, surveys, competitor and industry research to produce useful customer insight data and make recommendations to stakeholders. Requires a bachelor’s degree. Additionally, Customer Insights Manager typically reports to a director. The Customer Insights Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Customer Insights Manager typically requires 5 years experience in the related area as an individual contributor. 1 – 3 years supervisory experience may be required. Extensive knowledge of the function and department processes.
Customer Insights Manager Job Description Template
Our company is looking for a Customer Insights Manager to join our team.
Responsibilities:
- Synthesize data from multiple sources and translating findings into actionable business and technology strategy recommendations;
- Bring strong business acumen to research insights to translate findings to business success;
- Design research programs, both qualitative and quantitative, to address business needs;
- Conduct mixed-methods of qualitative research methods (e.g., ethnography, focus groups, diary studies);
- Develop in-depth knowledge of Adobe’s customers, competition and market opportunities through research and analytics;
- Investigate customer trends and provide insights around these;
- Design, execute, and deliver primary market research and manage market research vendor relationships;
- Manage a global, customer-journey survey;
- Provide insights for different customer groups across their lifecycles, addressing critical topics such as acquisition and migration;
- Be the customer, using Adobe Creative Cloud products and relating customer experience to the data and trends observed;
- Understand key business priorities, drivers and hypotheses, in order to deliver actionable insights and propose new areas for investigation.
Requirements:
- Strong communication and presentation skills: Skilled presentation creator to convey insights supported by data;
- Knowledge of statistical and multi-variate analysis;
- 5+ years demonstrated experience in consumer insights or market research;
- Consultative skills to partner with key stakeholders at all levels to develop research plans and insights;
- Possesses strong presentation skills and can communicate clearly, concisely, effectively across multiple levels within the organization;
- Strong interpersonal skills; a collaborator and team-player;
- Proven ability to synthesize research and analytics into clear insights, and to deliver actionable recommendations;
- Experience understanding and partnering with analytics teams to deliver robust insights;
- Extensive experience with vendor and project management.