PPC Specialist Job Description Template
Our company is looking for a PPC Specialist to join our team.
Responsibilities:
- Manage client relationships and be the primary interface for Client with Market JD;
- Prepare and present progress and status reports to internal staff and clients;
- Perform ongoing paid keyword discovery, expansion and optimization;
- Manage campaign budget by estimating monthly costs & reconciling discrepancies;
- Configure, manage, and optimize Google Ads, Bing Ads and Paid Social campaigns;
- Optimize copy and landing pages for paid search engine marketing campaigns;
- Track, report, and analyze website analytics and PPC initiatives and campaigns;
- Research and analyze competitor advertising links;
- Keep up to date on current Paid Search strategies through continuing education;
- Execute tests, collect and analyze data, identify trends and insights to maximIze ROI.
Requirements:
- Knowledge of SEO techniques and up-to-date practices;
- Familiarity with e-commerce platforms like Shopify is a plus;
- Agency experience is also a plus;
- Familiarity with CMS platforms like Joomla and WordPress;
- Understanding Of UTM (preferred);
- Experience With Google Ads;
- Hard working;
- Basic Understanding Of Conversion Tracking and CRO;
- Agency experience preferred;
- Understanding Of Google Ads;
- Basic Understanding Of Single Keyword Ad Groups;
- Ability to analyze data;
- Understanding Of Call Tracking (preferred);
- Ability to work in a team.