PPC Specialist

PPC Specialist Job Description Template

Our company is looking for a PPC Specialist to join our team.

Responsibilities:

  • Manage client relationships and be the primary interface for Client with Market JD;
  • Prepare and present progress and status reports to internal staff and clients;
  • Perform ongoing paid keyword discovery, expansion and optimization;
  • Manage campaign budget by estimating monthly costs & reconciling discrepancies;
  • Configure, manage, and optimize Google Ads, Bing Ads and Paid Social campaigns;
  • Optimize copy and landing pages for paid search engine marketing campaigns;
  • Track, report, and analyze website analytics and PPC initiatives and campaigns;
  • Research and analyze competitor advertising links;
  • Keep up to date on current Paid Search strategies through continuing education;
  • Execute tests, collect and analyze data, identify trends and insights to maximIze ROI.

Requirements:

  • Knowledge of SEO techniques and up-to-date practices;
  • Familiarity with e-commerce platforms like Shopify is a plus;
  • Agency experience is also a plus;
  • Familiarity with CMS platforms like Joomla and WordPress;
  • Understanding Of UTM (preferred);
  • Experience With Google Ads;
  • Hard working;
  • Basic Understanding Of Conversion Tracking and CRO;
  • Agency experience preferred;
  • Understanding Of Google Ads;
  • Basic Understanding Of Single Keyword Ad Groups;
  • Ability to analyze data;
  • Understanding Of Call Tracking (preferred);
  • Ability to work in a team.