Head of Marketing (Temp)

About the Team The Global Business Solutions, Small Medium Business (SMB) Marketing Team's purpose is to make TikTok the most relevant growth platform for small and medium-sized businesses, providing education, guidance, and showcasing success. The SMB Marketing Team works in close collaboration with the SMB Sales and SMB Product teams, becoming the champions of SMB audiences, continually optimizing performance-driven messaging strategies and customer journeys.

The ideal candidate is a multi-faceted marketing strategist, a visionary storyteller who can weave compelling narratives around our advertising and product solutions. You'll be the architect of translating complex concepts into clear, motivating language that resonates deeply with our agency advertising partners. We're looking for someone with a proven track record of designing and executing multi-channel customer experiences, specifically within the agency advertising ecosystem, and a knack for identifying untapped opportunities to foster deeper, more strategic partnerships.

You're not afraid to take calculated risks for bigger gains, always with a sharp focus on return on investment.

Stay Agile: You adapt quickly to changing priorities and embrace new challenges with enthusiasm. You show patience and resilience in the face of short-term fluctuations, always pursuing efficiency and simplicity in your work.

Your focus is on achieving goals, not on relying on past experiences from companies with rigid structures. Build and execute innovative marketing to accelerate SMB adoption and revenue growth, owning regional targets for priority initiatives and campaigns specifically for the independent media buying agency sector.

Lead Compelling Narratives: Create clear, value-driven GTM narratives and integrated marketing campaigns across channels—events, webinars, email, web, and social—to inspire agency advertisers to grow with TikTok.

Develop joint toolkits, pitch materials, and agency content strategies that arm internal teams and partners with actionable insights and creative storytelling.

Plan & Deliver with Excellence: Manage launch calendars, budgets, and KPIs, surfacing opportunities and proactively addressing barriers to deliver measurable business results on time.

Create High-Impact Content: Oversee best-in-class content development, collaborating with internal and external creative partners—writers, designers, creators, and agencies.

Track performance across campaigns, analyze results, and continuously optimize strategies for full-funnel success—from leads to incremental revenue.

Champion Media Buying Agency Needs: Advocate for the voice of the customer by leveraging data and insights to influence internal teams and build solution-oriented narratives.

Partner with agencies to create joint marketing initiatives, thought leadership content, and industry insights that position both parties as market leaders.

Own and manage a centralized library of enablement resources, including playbooks, toolkits, video explainers, onboarding guides, and FAQs.

Bachelor's degree in Marketing, Business, or a related field.

Experience developing and executing GTM strategies to foster executive relationships with genuine interest in customers’ success.

Experience working with CRM and marketing automation platforms (e.g., HubSpot).

Interest and familiarity with adtech and automated solutions and an expert in digital advertising.

Ability to thrive in a fast-paced environment and effectively manage multiple priorities. Be highly data-driven, speaking the language of business results, while also possessing a strong creative marketing sensibility and campaign expertise.

Strong XFN collaborator, representing and surfacing broader business drivers helping to guide the company to long-term success.

Experience with advertising platforms and technologies.

Able to travel to LA, Austin, or NY 1x or more per month to build, foster cross-functional and immediate team relationships.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at

#